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Monday, December 17, 2012

Smartphone penetration reaches 55% in Europe

More than 6 in 10 UK mobile phone users have a smartphone

Smartphone penetration across France, Germany, Italy, Spain and the United Kingdom - the ‘EU5’ - hit 54.6% during the three-month period from August to the end of October 2012, according to the comScore MobiLens service. It found that Spain had the highest smartphone penetration in Europe (63.2% of mobile phone users) followed by the UK at 62.3%. Spain also had the most dramatic growth, up almost 15 percentage points from last year.

Looking specifically at the UK, Apple was the most popular smartphone manufacturer. Its iPhone range is now the hands of 28% of the country’s smartphone users, while Samsung doubled its market share and moved up to second place with 24%. Google’s Android had the largest UK share of operating systems at 46.6%, followed by Apple at 28% and RIM at 15.2%.

Top smartphone manufacturers: UK share of smartphone users

Manufacturer October 2011 October 2012
Apple 26.5% 28.0%
Samsung 11.2% 24.0%
RIM (BlackBerry) 17.7% 15.2%
HTC 17.7% 15.0%
Nokia 16.0% 7.9%

 

Top smartphone operating systems: UK share of smartphone users

Mobile platform October 2011 October 2012
Google Android 34.2% 46.6%
Apple iOS 26.5% 28.0%
RIM 17.7% 15.2%
Symbian 17.2% 6.4%
Microsoft Windows Phone 2.6% 3.1%

[Total UK smartphone subscribers aged 13+; three month average Ending Oct 2012 vs. Oct 2011]

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Opinion Articles

Operation Mobile as military prepares to synchronise with smartphones

How Mobile Apps are changing the way the military operates in the field

Kevin Deal, Vice President of Aerospace & Defence at IFS North America, writes:

It is difficult to believe that the idea of a hand-held mobile phone was an alien concept only a few short decades ago. From brick-sized analogue devices to wafer thin smartphones with processing capabilities comparable to those of laptops, new technology is constantly pushing the boundaries of what we can expect from our phones. And, in a reverse of the normal pattern of technology innovation, a development driven by consumers is set to have an important impact on aerospace and defence (A&D).

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Last week at The Fonecast: 19th November 2012

Confusion by numbers

Mark Bridge writes:

The last few days have been particularly busy for UK telecoms regulator Ofcom. It started the week by announcing its rules for next year’s UK 4G mobile spectrum auction – expect services to go live in around six months – and it ended the week with plans to avoid a 5G capacity crunch.

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Consumer privacy, opt-in marketing and the future of mobile

We talk to Henry Lawson of nFluence media

Mark Bridge writes:

Today’s consumers receive a seemingly never-ending stream of online information from their social networks, from websites, in their email and on their mobile devices. But is there a way to let individuals stay in control whilst also helping companies advertise their products?  According to nFluence Media, there definitely is.

To find out more, I spoke to Henry Lawson, co-founder and CEO of nFluence, and started by asking him to explain exactly what nFluence did.

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Doro aims at the sweet spot for easy-to-use mobile phones

Mark Bridge writes:

Here’s a statement that’ll come as no surprise to anyone who works in the UK mobile industry.

For many people, their mobile phone isn’t just a communication device. It’s a personal statement.

Of course it is. Why else can you buy a gold-plated iPhone, a diamante-encrusted Blackberry or a Samsung Galaxy SIII in colours “inspired by the Earth’s richest materials”?

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Ofcom asks "Which type of communicator are you?"

New analysis of the UK’s communication habits has found that people can be categorised into five different groups of communicators, ranging from the ‘always on’ to the ‘detached’.

Earlier this year, Ofcom’s Communication Market Report revealed that the UK is now texting more that talking. Further analysis of the research, published today, looks at the methods and frequency of communication, as well people’s attitudes towards it.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

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