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Monday, December 17, 2012

Smartphone penetration reaches 55% in Europe

More than 6 in 10 UK mobile phone users have a smartphone

Smartphone penetration across France, Germany, Italy, Spain and the United Kingdom - the ‘EU5’ - hit 54.6% during the three-month period from August to the end of October 2012, according to the comScore MobiLens service. It found that Spain had the highest smartphone penetration in Europe (63.2% of mobile phone users) followed by the UK at 62.3%. Spain also had the most dramatic growth, up almost 15 percentage points from last year.

Looking specifically at the UK, Apple was the most popular smartphone manufacturer. Its iPhone range is now the hands of 28% of the country’s smartphone users, while Samsung doubled its market share and moved up to second place with 24%. Google’s Android had the largest UK share of operating systems at 46.6%, followed by Apple at 28% and RIM at 15.2%.

Top smartphone manufacturers: UK share of smartphone users

Manufacturer October 2011 October 2012
Apple 26.5% 28.0%
Samsung 11.2% 24.0%
RIM (BlackBerry) 17.7% 15.2%
HTC 17.7% 15.0%
Nokia 16.0% 7.9%

 

Top smartphone operating systems: UK share of smartphone users

Mobile platform October 2011 October 2012
Google Android 34.2% 46.6%
Apple iOS 26.5% 28.0%
RIM 17.7% 15.2%
Symbian 17.2% 6.4%
Microsoft Windows Phone 2.6% 3.1%

[Total UK smartphone subscribers aged 13+; three month average Ending Oct 2012 vs. Oct 2011]

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Opinion Articles

Ee-ee-ee, says Everything Everywhere

Mark Bridge writes:

Mobile networks have changed, haven’t they?

Once they were all about delivering service. Coverage. Quality. Price. Now it’s much more about branding.

Everything Everywhere has announced it’s to become EE, an obvious abbreviation that’s been used in mobile industry briefings pretty much since the company was created two years ago. It joins the likes of Kentucky Fried Chicken, Hennes & Mauritz, British Home Stores, Independent Television and Marks & Spencer, although all of these took decades to transition into businesses that were just described by their initials.

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Last week at The Fonecast: 10th September 2012

No Amazon smartphone, no Nokia tablet

Mark Bridge writes:

It’s a smartphone autumn, as prophesied a few weeks ago by the Carphone Warehouse and many others. The frenzy of big-name announcements led by Samsung at Berlin’s IFA has given way to stand-alone media presentations from Nokia, Motorola and Amazon.

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With instant-pay apps, wallets can stay home

Ted Landphair of voanews.com writes:

A lot of people gave up carrying much cash a long time ago, since they knew ‘plastic’ - a credit or debit card, or a store or public transit ‘smart card’ - would be accepted just about everywhere.

But to hear tech companies tell it, plastic cards will be museum pieces as well before long.

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Last week at The Fonecast: 27th August 2012

4G gets a boost in the UK, Samsung gets a slap in the USA

Mark Bridge writes:

It was a week of dramatic contrasts in the mobile phone industry. We started with Everything Everywhere’s news that 4G service was coming to the UK this year – possibly with a new brand that’ll work alongside Orange and T-Mobile. Meanwhile Three UK seems to have its own plans that involve acquiring some excess 4G spectrum from Everything Everywhere. There was much muttering from Vodafone and O2, although whether this’ll manifest itself as legal action remains to be seen.

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The Hare and the Tortoise: the race for 4G/LTE in the UK

Robin Kent writes:

With this week’s announcement that Everything Everywhere has been given the green light to launch the UK’s first 4G service, competing operators such as Vodafone and O2 are getting hot under the collar. With every day that goes by, these operators lose vital competitiveness as the market creeps away them towards Orange and T-Mobile. This is a real life ‘hare and tortoise’ scenario.

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