Kevin Deal, Vice President of Aerospace & Defence at IFS North America, writes:
It is difficult to believe that the idea of a hand-held mobile phone was an alien concept only a few short decades ago. From brick-sized analogue devices to wafer thin smartphones with processing capabilities comparable to those of laptops, new technology is constantly pushing the boundaries of what we can expect from our phones. And, in a reverse of the normal pattern of technology innovation, a development driven by consumers is set to have an important impact on aerospace and defence (A&D).
Mark Bridge writes:
The last few days have been particularly busy for UK telecoms regulator Ofcom. It started the week by announcing its rules for next year’s UK 4G mobile spectrum auction – expect services to go live in around six months – and it ended the week with plans to avoid a 5G capacity crunch.
Today’s consumers receive a seemingly never-ending stream of online information from their social networks, from websites, in their email and on their mobile devices. But is there a way to let individuals stay in control whilst also helping companies advertise their products? According to nFluence Media, there definitely is.
To find out more, I spoke to Henry Lawson, co-founder and CEO of nFluence, and started by asking him to explain exactly what nFluence did.
Here’s a statement that’ll come as no surprise to anyone who works in the UK mobile industry.
For many people, their mobile phone isn’t just a communication device. It’s a personal statement.
Of course it is. Why else can you buy a gold-plated iPhone, a diamante-encrusted Blackberry or a Samsung Galaxy SIII in colours “inspired by the Earth’s richest materials”?
New analysis of the UK’s communication habits has found that people can be categorised into five different groups of communicators, ranging from the ‘always on’ to the ‘detached’.
Earlier this year, Ofcom’s Communication Market Report revealed that the UK is now texting more that talking. Further analysis of the research, published today, looks at the methods and frequency of communication, as well people’s attitudes towards it.
Thursday, May 24, 2012
Performance marketing network Tradedoubler has introduced a new mobile platform this week. We asked Rob Wilson, who runs the company's UK and Ireland operations, to explain the challenges and opportunities of mobile commerce.
Categories: PodcastsNumber of views: 11441
Tags: advertising tradedoubler
Copyright 2006 - 2024 by thefonecast.com. First and third party cookies are used on our site.
Terms Of Use | Privacy Statement