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Thursday, April 22, 2010

The iPhone and its data are still uneasy bedfellows

Mark Bridge writes:

Being an optimistic cynic isn’t easy. But, hey, I do my best.

Which is why I smiled benignly when I heard this week that WiFi provider The Cloud was offering a free app to O2 iPhone users. It's a simple tool called FastConnect and it'll make it easy for those O2 customers to find free WiFi access via hotspots powered by (you guessed it!) The Cloud.

FastConnect's features include a directory and automatic connection to all The Cloud's WiFi hotspots.

Lovely.

Except... hang on a mo... O2 UK iPhone customers already get free WiFi from The Cloud. And the iPhone is famously easy to use. So why has The Cloud bothered to create this app?

Here's what Steve Nicholson, The Cloud's CEO, has to say.

“We strongly suspect only a fraction of O2 iPhone customers are aware of this free service and would consequently encourage them to download the app from the app store to get quick and free access to our network.”

A-ha. So most of O2's iPhone users – either through accident or design – don't care about their free WiFi. Yet they're still going online. And that means they're probably hammering O2's data service. Not a good thing, as O2 has already admitted.

Which brings me to today's puzzle. Now, you might think that each O2 customer who didn't use free WiFi was good news for The Cloud. Unused capacity is money saved, right?  Which would mean The Cloud had little incentive to encourage uptake of the free offer. Yet here's 'WiFi made simple', with CEO Steve promoting WiFi as “the only solution in delivering an acceptable service” for mobile video and even daring to knock his mobile network mates by suggesting “that traditional cellular networks will struggle to deliver acceptable quality”.

So... whose idea was this app?  O2, I'm just asking...

 

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Opinion Articles

Last week at The Fonecast: 12th November 2012

Let the tills ring out...

Mark Bridge writes:

We’re moving into that time of year where product announcements are replaced by promotional campaigns and sales figures. Apple revealed it had sold three million assorted iPad tablets in just three days, while Samsung said its Galaxy SIII smartphone had sold more than 30 million units since its launch in May.

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Last week at The Fonecast: 5th November 2012

Expecting the expected

Mark Bridge writes:

Last week I referred to the previous week as having been ‘big news but no big surprises’ - and in many ways the past seven days have seen much of the same.

Author: The Fonecast
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Apple, Google Maps run afoul of South Korea

VOA News writes:

Some map applications are stirring up trouble, virtually erasing South Korea's claims to an island chain also claimed by Japan.

​​Both Apple and Google have removed the Korean name for the islands from their English and Japanese map services.

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New 'Shatoetry' app lets users send messages in William Shatner's voice

New 'Shatoetry' app lets users send messages in William Shatner's voice

Mark Bridge writes:

Look, I’m a fan of William Shatner. I enjoyed his autobiography on oh-so-many levels. And now the man known to many as Captain Kirk or T J Hooker has launched an iPhone app. It’s one of the few occasions I wish I had an iPhone.

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Last week at The Fonecast: 29th October 2012

Big news but no big surprises

Mark Bridge writes:

In many ways it’s been a week of big news without big surprises. Apple announced the much-rumoured iPad mini, which is just like an iPad but smaller. It also introduced a fourth-generation update to its larger iPad, promising more speed and more 4G connectivity.

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