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Thursday, September 13, 2012

Mobile messaging will almost double in the next five years

New report says Instant Messaging will be the biggest driver

Juniper Research has forecast that the amount of mobile messaging traffic worldwide will reach 28.2 trillion messages per year by 2017, nearly double the 14.7 trillion messages expected to be sent this year. It says most of this growth will come from instant messaging (IM), which will account for over a quarter of all mobile messages in five years’ time.

However, operators will continue to make more money from traditional operator services such as SMS and MMS than from instant messaging.

The predictions come in a new report that’s looked at all ‘mobile messaging’ services: SMS text messages, MMS, IM, Email, Rich Communications Services (RCS) and Social Media messages.

Daniel Ashdown. co-author of the report, said “SMS is 30 years old; but it is still going strong because a text message will reach almost anyone.”

SMS traffic will remain the largest type of messaging traffic, according to the report, as mobile subscribers continue to embrace its reach and reliability.

[Whitepaper; report]

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Tags: research mms sms messaging

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Opinion Articles

Last week at The Fonecast: 12th November 2012

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Mark Bridge writes:

We’re moving into that time of year where product announcements are replaced by promotional campaigns and sales figures. Apple revealed it had sold three million assorted iPad tablets in just three days, while Samsung said its Galaxy SIII smartphone had sold more than 30 million units since its launch in May.

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Last week at The Fonecast: 5th November 2012

Expecting the expected

Mark Bridge writes:

Last week I referred to the previous week as having been ‘big news but no big surprises’ - and in many ways the past seven days have seen much of the same.

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Apple, Google Maps run afoul of South Korea

VOA News writes:

Some map applications are stirring up trouble, virtually erasing South Korea's claims to an island chain also claimed by Japan.

​​Both Apple and Google have removed the Korean name for the islands from their English and Japanese map services.

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New 'Shatoetry' app lets users send messages in William Shatner's voice

New 'Shatoetry' app lets users send messages in William Shatner's voice

Mark Bridge writes:

Look, I’m a fan of William Shatner. I enjoyed his autobiography on oh-so-many levels. And now the man known to many as Captain Kirk or T J Hooker has launched an iPhone app. It’s one of the few occasions I wish I had an iPhone.

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Last week at The Fonecast: 29th October 2012

Big news but no big surprises

Mark Bridge writes:

In many ways it’s been a week of big news without big surprises. Apple announced the much-rumoured iPad mini, which is just like an iPad but smaller. It also introduced a fourth-generation update to its larger iPad, promising more speed and more 4G connectivity.

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