Mark Bridge writes:
It was a good week for technology stories hitting the mainstream news, thanks to the apparent appearance of a Higgs boson, Sir Alan Sugar’s YouView online TV service and football goal-line technology.
Mobile-related news hasn’t been quite so big, although plenty of well-known names have turned up in the headlines. What’s also been turning up – rather more than usual – is the presence of WiFi.
Microsoft started last week with news of an own-brand rival to the Apple iPad. The new Windows-based Microsoft Surface tablets will start to appear later this year, although full details of the specifications – including whether or not there’ll be cellular connectivity – remain unconfirmed.
Is there any product that offers as much potential for additional sales as the mobile phone?
When I visit a coffee shop to buy a coffee, I’m often asked “would you like any pastries or muffins with that?”
On the one occasion that I bought a new car, I was offered the option of paying extra for different colours, for floor mats and for a fancy stereo. When you buy a DVD player or a games console, it’s pretty obvious you’ll be paying extra for entertainment.
Yet, when you consider the variety of add-ons available in the mobile industry, I’d say smartphones were in a league of their own.
Oh, how cheerful we were last Monday. Apple previewed iOS6, which will bring mobile tickets (and 200 other new features) to the iPhone and iPad this autumn. Vodafone cut the cost of using your phone in Europe with its flat-rate £3-per-day EuroTraveller deal and a few days later Three came up with its own ‘unlimited’ European data roaming.
Yet by the end of the week there were fewer smiles in the mobile industry.
With just three working days for many people in the UK last week, you’d be forgiven for thinking nothing much would happen. However, you’d be wrong.
Telefónica UK and Vodafone UK announced plans to pool the basic parts of their network infrastructure in an expansion of their existing ‘Cornerstone’ partnership. It means that Vodafone and O2 will be using the same base stations for 2G, 3G and 4G service across the country. Responsibility is being split down the middle; Telefónica UK will take care of the east, while Vodafone UK will have the west. I imagine the dividing line running conveniently between the headquarters buildings in Slough and Newbury respectively.
Thursday, May 24, 2012
Performance marketing network Tradedoubler has introduced a new mobile platform this week. We asked Rob Wilson, who runs the company's UK and Ireland operations, to explain the challenges and opportunities of mobile commerce.
Categories: PodcastsNumber of views: 11429
Tags: advertising tradedoubler
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