Mark Bridge writes:
Nottingham-based Esendex Limited has been supporting businesses with messaging services for over ten years. Yet with SMS messaging celebrating its 20th birthday in the UK this year, it would be easy to think the no-nonsense short message is now being threatened by social networking, mobile email and picture messages.
That’s not the case, explained Geoff Love, Chief Commercial Officer of Esendex.
I still have my Nokia 2110. When the world is taken over by cockroaches and the MRSA bug, my Nokia 2110 will still be in working order. The MRSA-infected cockroaches will probably use it to build their own cellular network.
I loved the Nokia Communicator. It was a real game-changer, a device that paved the way for today’s smartphones.
Textlocal’s top tips on how to use the Olympics to boost your profits and make mobile work for you:
With only 80 days to go until the start of the Olympics 2012, most businesses will have already outlined their marketing strategies to reach out to the new audiences it will attract to the UK. Leading mobile company Textlocal explains how limited time isn’t an issue where mobile messaging is concerned.
It's a hard life being an early adopter. Last week in London I walked past a bus shelter that displayed a sequence of posters. Next to the changing display panel was a blue NFC logo.
“For advertiser links and travel information touch your NFC enabled phone above”
What a week it was for mobile manufacturers. RIM revealed the BlackBerry 10 platform to its developers, while Samsung announced a new flagship Android phone. Both offer a number of distinctive features, with fans commending them and critics suggesting they didn’t go far enough.
Thursday, May 24, 2012
Performance marketing network Tradedoubler has introduced a new mobile platform this week. We asked Rob Wilson, who runs the company's UK and Ireland operations, to explain the challenges and opportunities of mobile commerce.
Categories: PodcastsNumber of views: 10945
Tags: advertising tradedoubler
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