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Ofcom helps protect customers against unexpected roaming charges

Ofcom helps protect customers against unexpected roaming charges

UK service providers must notify customers when they connect to a different network

New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network. In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border.
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Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
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Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
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UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
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Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
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Opinion Articles

RIM is still committed to the consumer market... like there was ever any doubt

Mark Bridge writes:

There are times I feel like turning my back on the mobile phone industry and joining a monastery. That’s probably not going to happen, given the monks’ tradition of not admitting wives. But yesterday was another of those frustrating occasions. Let me tell you why.

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Are social media and smartphones really killing SMS and MMS?

Mark Bridge writes:

A couple of research reports this week have noted that text messaging and picture messaging growth is slowing down. Could this be the end for our trusty friend SMS and its bolder, brighter (and slightly flakier) sibling MMS?

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Last week at The Fonecast: 26th March 2012

Mark Bridge writes:

It’s been a week of ups and downs for the mobile industry.

It started with good news as Apple – fresh from hitting 3 million new iPad sales – announced its plans to spend some of the $100 billion sitting in its decidedly non-mobile wallet. There’ll be a quarterly dividend and a share buy-back scheme.

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New product overtakes old product: why the surprise?

Mark Bridge writes:

Sometimes I’m a simple soul. This is one of those occasions. I simply don’t get what all the fuss is about.

Sales of Windows Phone 7 smartphones have overtaken Symbian device sales in Great Britain for the first time ever. Yes, the new heavily-promoted mobile phones from Nokia are more popular with consumers and retailers than those using the obsolescent Symbian OS. Windows Phone 7 now has 2.5% of the British smartphone market, compared with 2.4% for Symbian.

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Mosaik Solutions: providing mobile coverage data by putting all the pieces together

Mark Bridge writes:

Some parts of the mobile industry are all glamour and glitz, megapixels and multi-cores, apps and ads. And then there are the essential parts of the industry, quite often with considerably less competition... and therefore accompanied by less singing and dancing.

Despite hailing from the city of Memphis in Tennessee, Mosaik Solutions isn’t from the rock ‘n’ roll end of the mobile industry. It creates mobile coverage maps and provides coverage data, as well as supplying information about coverage patterns, wireless spectrum depth, network configurations and licencing.

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Saturday, March 2, 2013

Most mobile internet users are as happy with mobile advertising as they are with TV or online ads

Mobile advertising business InMobi has announced the results of its Mobile Media Consumption Report, which contains information from over 15,000 mobile users in 14 markets around the world.

Overall, 50% of global mobile web users said they now used their mobile device as the main way to go online. In addition:

  • 46% said they’d made purchases using their mobile device
  • 45% said their mobile device had influenced their in-store purchases
  • 67% felt it had provided them with better options, and
  • 75% said they’d been introduced to something new via their mobile device.

59% of mobile users said they were now as comfortable with mobile advertising as they were with TV or online advertising. 54% had noticed mobile ads while using a mobile application, 40% on a search engine, 27% on a retailer website and 23% on a video website.

The popularity of online mobile shopping - m-commerce - is also increasing. 66% of consumers had spent money on an activity via a mobile device, while 80% of consumers expect to buy something via mobile in the next 12 months.

Naveen Tewari, InMobi’s CEO and co-founder, said “Mobile devices now permeate every aspect of modern life. The study reveals that mobile users are always-on, whether surfing the mobile web while spending time with family (48%), at a social event (45%), commuting (60%) and shopping (43%). This creates a huge opportunity for brands and marketers to engage with consumers throughout the day unlike traditional advertising like print and TV. With consumers now being increasingly receptive to mobile advertising and in-app ads, there has never been a better time for brands to embrace the use of mobile technologies.”

[InMobi blog]

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Categories: Retailing, Applications, NewsNumber of views: 14703

Tags: advertising research shopping inmobi

1 comments on article "Most mobile internet users are as happy with mobile advertising as they are with TV or online ads"

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Scott

3/4/2013 10:47 PM

This is some great information.

Once we can get this info into the hands of local business owners, it should really open their eyes to the need to have a mobile presence and to provide their customers with a way to shop via mobile devices.

Great stuff. Thanks for publishing it.

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