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Thursday, August 5, 2021

Xiaomi ships more smartphones in Europe than any other manufacturer

New figures from market research company Strategy Analytics show that Xiaomi shipped more smartphones into Europe in the second quarter of 2021 than any other manufacturer. It achieved a 25.3% European market share, up 67% from the same quarter in 2020, reaching 12.7 million units.

Overall, European shipments were up 14% from the same quarter in 2020, reaching a total of 50 million units. Samsung’s share dropped 7% year-on-year, relegating it to second place with 12 million units. Third-placed Apple shipped 9.6 million devices, a 15.7% year-on-year increase.

According to Strategy Analytics, the market growth was driven by three significant factors: ongoing economic recovery, demand from consumers wanting to upgrade aging devices and attractively-priced 5G handsets.

Boris Metodiev, Associate Director at Strategy Analytics, said “The European markets for smartphones had a strong quarter driven by Covid recovery, following the crash in 2020. The highlight of the quarter is Xiaomi emerging as the number one vendor in shipment terms for the first time. Xiaomi shipped almost 13 million units on the continent to displace longtime leader Samsung. Xiaomi has seen great success in Russia, Ukraine, Spain and Italy among others and found customers eager for its Mi and Redmi series of feature rich, value smartphones.”

Europe Q2 2021 smartphone shipments by vendor (graphic: Business Wire)

Europe Q2 2021 smartphone shipments by vendor (graphic: Business Wire)


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Opinion Articles

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Mark Bridge writes:

In the past five years, what started as an advertising message - “there’s an app for that” - has become a challenge to developers. It’s become part of 21st century culture. And it’s become an totem for journalists to pin their most outrageous app-based stories to.

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Author: The Fonecast
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Big announcements from Apple, Samsung, Microsoft and LG

Podcast transcription - 4th June 2014

Mark Bridge writes:

Every week we produce a half-hour podcast that covers all the biggest news headlines for the UK mobile phone industry.

Thanks to a special offer from Scribie.com, we can also offer a transcription of last week’s programme.

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Last week at The Fonecast: 9th June 2014

Apple prepares for the future

Mark Bridge writes:

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Mark Bridge writes:

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