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Monday, November 7, 2011

IBM says online mobile retail traffic has doubled since last year

IBMFigures in the latest IBM Coremetrics Benchmark suggest that record numbers of US consumers will shift their online Christmas shopping from PCs to mobile devices. Last October, 4.2% of people used a mobile device to visit a retailer’s site - but that figure had more than doubled to almost 11% this year. Similarly, mobile sales reached 9.6% in October 2011, up from 3.4% in October 2010.

Overall, the influence of mobile devices is expected to cause online holiday shopping in November to grow by 12% to 15% compared with November 2010.

John Squire, Director of Product Management for the Enterprise Marketing Management Group at IBM Industry Solutions, said “This November holiday season will mark the true advent of the post-PC era with consumers demonstrating a heightened interest in adding mobile devices to their holiday shopping arsenal. In response, savvy retailers must invest in delivering hyper-personalized, smarter commerce shopping experiences that are capable of building loyalty through multiple channels with exceptionally relevant promotions, free shipping and more.”

The IBM Coremetrics Benchmark analysis gathers data directly from the web sites of more than 500 leading US retailers.

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Opinion Articles

What my granny taught me about online shopping

Mark Bridge writes:

When it came to telephones, my granny was an early adopter. She had a landline phone for as long as I can remember - and that’s quite a while when you consider the town only got an automatic telephone exchange two years after I was born. Recent research has now suggested that my granny was also well ahead of the game when it came to consumer behaviour.

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Cortado offers a secure 'cloud desktop' without unnecessary restrictions

Mark Bridge writes:

Security is often a balancing act - and security on mobile devices is no exception. If procedures and processes aren't tough enough, you'll compromise the security of the information you're protecting. But if your security is too tight or if it seems too complicated to an end user, that user is likely to find a way round your security by doing something else instead.

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Last week at The Fonecast: 7th November 2011

Mark Bridge writes:

I’m reminded of a sketch from BBC TV’s ‘The Young Ones’ in 1982. The four horsemen of the apocalypse are waiting around.

“What’s new?”, asks Pestilence. “Microchip technology”, replies one of the others. “That’s quite a new thing, isn’t it?”

Quite new. It’s probably the best description for much of last week’s mobile industry news.

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Mobile technology publication becomes the first NFC-equipped 'smart book'... sort of

Mark Bridge writes:

Atria Books, part of the Simon & Schuster publishing family, has released what it’s calling the first-ever smart book. A thousand copies of ‘The Impulse Economy’ by Gary Schwartz will have an NFC sticker attached, providing a web link to book-related content.

Hmmm. That’s not really a smart book, is it?  The same kind of logic means my NFC credit card turns my wallet into a ‘smart wallet’ and transforms the pocket of my jeans into ‘smart jeans’. It means my NFC-equipped smartphone is a smart smartphone.

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Last week at The Fonecast: 31st October 2011

Mark Bridge writes:

In the world of retail, you can’t move for Hallowe’en puns at the moment. You know the kind of thing. Spooky offers. Frighteningly low prices. Missing our deals will haunt you. There’s not the ghost of a chance we’ll shift these PlayBooks unless we cut the price.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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