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Monday, November 7, 2011

IBM says online mobile retail traffic has doubled since last year

IBMFigures in the latest IBM Coremetrics Benchmark suggest that record numbers of US consumers will shift their online Christmas shopping from PCs to mobile devices. Last October, 4.2% of people used a mobile device to visit a retailer’s site - but that figure had more than doubled to almost 11% this year. Similarly, mobile sales reached 9.6% in October 2011, up from 3.4% in October 2010.

Overall, the influence of mobile devices is expected to cause online holiday shopping in November to grow by 12% to 15% compared with November 2010.

John Squire, Director of Product Management for the Enterprise Marketing Management Group at IBM Industry Solutions, said “This November holiday season will mark the true advent of the post-PC era with consumers demonstrating a heightened interest in adding mobile devices to their holiday shopping arsenal. In response, savvy retailers must invest in delivering hyper-personalized, smarter commerce shopping experiences that are capable of building loyalty through multiple channels with exceptionally relevant promotions, free shipping and more.”

The IBM Coremetrics Benchmark analysis gathers data directly from the web sites of more than 500 leading US retailers.

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Opinion Articles

Last week at The Fonecast: 17th October 2011

Mark Bridge writes:

Apple and Blackberry crumble. There, I’ve said it. Twitter’s favourite joke from the past seven days. The reality wasn’t so funny.

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Samsung Galaxy WiFi is the phone-less smartphone

Mark Bridge writes:

Samsung Electronics has announced the availability of the Galaxy WiFi multimedia device, with the 5-inch version available now and the 3.6-inch version due to arrive next month. Pricing is expected to start from £149.

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Handset manufacturer seeks mobile developer for mutually-rewarding relationship

Mark Bridge writes:

Call me naive or call me cynical - in either case you won’t be the first - but I was a little surprised to see a strong manufacturer presence at Droidcon UK last week. I’d assumed that manufacturers might be inclined to pick a popular operating system and then just start making devices.

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App developers can still make money from mobile advertising

Mark Bridge writes:

When I was a youngster, evangelists preached the gospel. Not the gospel according to Steve Jobs, Bart Simpson or Oprah Winfrey. The gospel of Jesus the Christ. That was all. That’s what the word meant.

In recent years, the word ‘evangelist’ has evolved to gain a wider meaning. We have Product evangelists. Customer evangelists. Developer evangelists. Technology evangelists. Even Word of Mouth evangelists (which sounds rather like being an ‘evangelism evangelist’, I reckon). Anyway, I’m sure you get the picture.

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iPhone 4S dismantled and photographed

Mark Bridge writes:

The Apple iPhone 4S launches in the UK today - but the self-repair chaps at iFixit.com have already acquired one and have disassembled it. Everything seems to be very much as expected, despite suggestions that Siri might provide distractions along the lines of “Number five is alive - no disassemble me!”

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