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Ofcom helps protect customers against unexpected roaming charges

Ofcom helps protect customers against unexpected roaming charges

UK service providers must notify customers when they connect to a different network

New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network. In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border.
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Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
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Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
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UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
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Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
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Opinion Articles

How mobile phone retailers must embrace technology to diagnose phone faults

Amir Lehr of Cellebrite writes:

Mobile phone faults pose a daily problem for mobile phone retailers. According to mobile diagnostics expert Cellebrite, 60 per cent of cases are software-related issues with the smartphone, and can be resolved within minutes.

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Last week at The Fonecast: 12th May 2014

Feelin’ groufie

Mark Bridge writes:

Last week a major retailer with a significant online presence announced plans to release its own-brand smartphone by the end of the year. No, not Amazon. This news came from Tesco.

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Smartphone innovation is slowing down, as Samsung struggles to differentiate

Lawrence Lundy of Frost & Sullivan writes:

While the Galaxy S5 is an evolutionary product, there is not enough in there to make people upgrade from the 4. It doesn't push the envelope in any real way; we are in a sort of stasis now when it comes to smartphone innovation.

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Welcome to the digitised city

M2M technology transforms parking in Pisa

Jürgen Hase of Deutsche Telekom writes:

The Smart City is on its way. All over the world more and more cities are connecting all areas of their infrastructure. Pisa in Tuscany, for example, aims to improve its traffic management with a machine-to-machine (M2M) solution and a Big Data service provided by Deutsche Telekom.

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Last week at The Fonecast: 31st March 2014

HTC goes One better

Mark Bridge writes:

“Hey, everybody, we’re releasing a new flagship smartphone that carries all the hopes of the company with it. If this sells well, we could be saved. If not, it could be disaster.”

“Great. What shall we call our new phone?”

“Oh, we’ll give it the same name as the previous model. That’ll be fine.”

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Sunday, May 15, 2022

UK advertising watchdog says Tesco Mobile ads were offensive

The Advertising Standards Authority has investigated Tesco Mobile's recent ad campaign, ruling that a number of its advertisements were likely to cause "serious and widespread offence".

A series of newspaper ads, digital outdoor posters and a Twitter post were investigated after 52 complaints, with all but one ad having the complaints upheld.

Tesco Mobile was advertising its service in comparison to other networks, using the words "shiitake", "pistachio", and "fettucine" as a pun alternative to an expletive.

In its ruling, the ASA said it considered the words alluded to in the phrases "What a load of shiitake" and "They’re taking the pistachio" would be understood by many people - and were words "so likely to offend that they should not generally be used or alluded to in advertising, regardless of whether they were used in a tongue-in-cheek manner".

In addition to ruling that five of the ads breached the 'Harm and Offence' rule of the Committee of Advertising Practice, the ASA also noted that the outdoor and online ads were likely to be seen by children and therefore inappropriate for display.

As a result, the ads must not appear again in the versions that caused complaints to be upheld.
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Categories: Retailing, Networks and operators, NewsNumber of views: 19540

Tags: uk legal marketing tesco asa

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