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Saturday, June 25, 2011

This week at The Fonecast: 25th June 2011

Mark Bridge writes:

There’s been a bit of a location-based theme in the mobile industry this week.

Hardly surprising, with a new report from Pyramid Research saying location-based advertising is becoming increasingly popular – and NAVTEQ revealing that most consumers are happy receiving promotional offers in exchange for free location-related content.

Elsewhere, Nokia has rearranged its location-y bits into a new Location and Commerce business unit that looks as though it’ll swallow the NAVTEQ subsidiary. Location-sharing app Glympse has passed the one million user mark while picking up $7.5 million in new funding. And navigation company TomTom is putting its local search service on smartphones from this summer.

Let’s talk products now. Sony Ericsson has released a couple of new Android smartphones, including a sporty thing. Nokia has announced the long-awaited MeeGo-based N9, although UK availability is unconfirmed. Huawei has a new 7-inch Android tablet in the wings. And Archos is developing an Android DECT cordless phone. Whatever next, apps on a fridge?

Ah yes, apps. Here in the UK, Google Maps, Yahoo Weather and Facebook are our favourites. That’s what the latest GSMA Mobile Media Metrics report says. Meanwhile, Flurry has published figures that suggest people are now spending more time using mobile apps than they are on the 'real' web. (Not everyone is convinced).

Finally, it’s network time. Ofcom has introduced new regulations that'll let mobile phone operators trade the rights to the radio spectrum they hold. At first glance you might wonder why anyone would want to sell their precious spectrum – but Everything Everywhere has a legal obligation to get shot of some following its merger of Orange and T-Mobile.

Next question: who’s buying?  And for how much?


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Opinion Articles

Last week at The Fonecast: 26th September 2011

Mark Bridge writes:

Welcome to a summary of last week’s mobile industry news from TheFonecast.com.

The biggest mobile-flavoured story from the past seven days was probably HP’s replacement of its president and CEO. Léo Apotheker is out after less than a year, replaced by former eBay CEO Meg Whitman. It’s not likely to affect the company’s plans for webOS tablets and phones… but it’ll be interesting to see what Ms Whitman does next.

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Don't worry about Facebook Timeline... worry about your data, wherever it is

Mark Bridge writes:

I’m glad I don't work for Facebook. One minute everyone loves you, the next minute they hate you. Multiply that by the 500 million people now using Facebook every day and I’d be pretty insecure.

Author: The Fonecast
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Not all mystery shopping is a complete mystery

Mark Bridge writes:

If you’ve worked in retail, you’re probably aware of the ‘mystery shopper’. This is someone who appears to be a regular consumer but is actually reviewing your performance. Perhaps they’re working for your employer, maybe they’re conducting an independent survey, they may even be reporting for a magazine or newspaper. But they’re about as welcome as a knock on the front door when you’re at home in the shower.

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Only 17 per cent of advertisers have a mobile-optimised site

Google UK head of mobile advertising, Simon Morgan, considers the most significant developments in the field of m-commerce and crunches the mobile numbers.

Over the past year we've seen smartphones overtake PC sales for the first time. The number of people on the mobile web globally has doubled, reaching one billion and in the UK there are now 20 million mobile internet users. If we think of search as being a barometer of consumer interest, in just 12 months there has been a huge shift.

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Geography meets Social Media on 'Geosocial' sites

Ted Landphair of voanews.com writes:

There’s a well-worn phrase in real estate: “location, location, location,” meaning that where a property is located, alone, means more than anything else when it comes to assessing its value.

But ‘location’ is getting new meanings in these days of smartphones and other hand-held devices.

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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

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