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Ofcom helps protect customers against unexpected roaming charges

Ofcom helps protect customers against unexpected roaming charges

UK service providers must notify customers when they connect to a different network

New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network. In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border.
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Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
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Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
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UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
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Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
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Opinion Articles

The cost of European roaming needn't be a worry

Mark Bridge writes:

Today’s podcast feature is a personal look at the cost of mobile ‘roaming’ in France.

At the beginning of July 2011 the rate for European roaming charges fell to a maximum of 38p per minute (incl. VAT) for calls made while abroad in the EU – and 12p per minute for calls received. There’s also a maximum 12p charge for sending text messages.

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This week at The Fonecast: 26th August 2011

Mark Bridge writes:

Today's news summary is a little early because I'm on holiday this afternoon. I'll be leaving Iain and James in charge... and, even though it's traditionally the "silly season", they'll have plenty to talk about in Wednesday's podcast.

A week ago, the big news in our podcast was Google's purchase of Motorola Mobility. This week it was HP's move away from webOS devices. And now we hear that Steve Jobs has stepped down from the CEO role at Apple, although he's remaining with the company as Chairman of the Board.

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Power your laptop by taking a walk

Rosanne Skirble of voanews.com writes:

Scientists at the University of Wisconsin-Madison have developed a technology that turns human motion into electricity.

In this week's journal Nature Communications, they describe how to power a cell phone or other mobile device - like a laptop computer or GPS system - by simply taking a walk.

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Nokia prices: how low can you go?

Mark Bridge writes:

This week Nokia has announced the latest iteration of its Symbian software platform: Symbian Belle, which follows the alphabetical theme started by Symbian Anna. Whether we'll reach Symbian Zoe, Zara or Zsa-Zsa before Symbian support ends in 2016 is another matter. But I digress.

Along with Symbian Belle came three new phones - yet it was two other Nokia phones announced from Kenya on Thursday that caught my eye.

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Don't bother looking for a dramatically reduced HP TouchPad in the UK

Mark Bridge writes:

This weekend, you could have picked up a HP TouchPad webOS tablet for $99. Both the HP USA online store and Best Buy in Canada were selling the obsolescent devices at a substantial discount.

Yet over here in the UK, we've seen nothing except a prize draw from The Carphone Warehouse and a less-than-£90 discount from Amazon. And I don't expect anything much better in the short-term.

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Saturday, March 2, 2013

Most mobile internet users are as happy with mobile advertising as they are with TV or online ads

Mobile advertising business InMobi has announced the results of its Mobile Media Consumption Report, which contains information from over 15,000 mobile users in 14 markets around the world.

Overall, 50% of global mobile web users said they now used their mobile device as the main way to go online. In addition:

  • 46% said they’d made purchases using their mobile device
  • 45% said their mobile device had influenced their in-store purchases
  • 67% felt it had provided them with better options, and
  • 75% said they’d been introduced to something new via their mobile device.

59% of mobile users said they were now as comfortable with mobile advertising as they were with TV or online advertising. 54% had noticed mobile ads while using a mobile application, 40% on a search engine, 27% on a retailer website and 23% on a video website.

The popularity of online mobile shopping - m-commerce - is also increasing. 66% of consumers had spent money on an activity via a mobile device, while 80% of consumers expect to buy something via mobile in the next 12 months.

Naveen Tewari, InMobi’s CEO and co-founder, said “Mobile devices now permeate every aspect of modern life. The study reveals that mobile users are always-on, whether surfing the mobile web while spending time with family (48%), at a social event (45%), commuting (60%) and shopping (43%). This creates a huge opportunity for brands and marketers to engage with consumers throughout the day unlike traditional advertising like print and TV. With consumers now being increasingly receptive to mobile advertising and in-app ads, there has never been a better time for brands to embrace the use of mobile technologies.”

[InMobi blog]

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Categories: Retailing, Applications, NewsNumber of views: 14703

Tags: advertising research shopping inmobi

1 comments on article "Most mobile internet users are as happy with mobile advertising as they are with TV or online ads"

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Scott

3/4/2013 10:47 PM

This is some great information.

Once we can get this info into the hands of local business owners, it should really open their eyes to the need to have a mobile presence and to provide their customers with a way to shop via mobile devices.

Great stuff. Thanks for publishing it.

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