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Tuesday, October 18, 2011

Mobile spending will increase 15-fold in the next decade

British consumers are set to spend £19.3 billion a year using their mobile phones and tablets in ten years’ time, according to new research by Barclays Corporate. That’s almost 5% of all retail sales - and almost 15 times higher than this year’s estimated mobile-based sales figure of £1.3 billion.

Food and groceries are the most popular mobile purchases, worth almost £300 million this year - and expected to exceed £5 billion by 2021. Next on the list is electrical goods, worth £290 million in mobile purchases this year - but dropping in overall popularity by 2021, when sales of £2.1 billion will leave it in fourth place. Meanwhile, mobile-based sales of baby, health and beauty products will grow from £63 million in 2011 to £3.1 billion in ten years’ time.

Richard Lowe, Head of Retail & Wholesale at Barclays Corporate, said “M-commerce is still a relatively niche channel accounting for 0.5% of total retail spend. However, with little new shop space coming into play the real growth opportunities lie on the virtual high street and those retailers which are prepared to invest will be at a significant advantage to the competition. The real value to be found in m-commerce is through its role as a multi-channel integrator and the indirect sales boost it generates by connecting physical stores with online”.

52% of consumers say they already use their mobile devices at one or more stages of the purchasing process, from initial research to online shopping.

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Opinion Articles

This week at The Fonecast: 25th June 2011

Mark Bridge writes:

There's been a bit of a location-based theme in the mobile industry this week.

Hardly surprising, with a new report from Pyramid Research saying location-based advertising is becoming increasingly popular – and NAVTEQ revealing that most consumers are happy receiving promotional offers in exchange for free location-related content.

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New mobile payment mechanism launches... and I don't get it

Mark Bridge writes:

Let's talk mobile payments for a moment. Not using your 'mobile wallet' in shops but simply purchasing something online. Opening your phone's web browser and placing an order. Opening an app and buying an upgraded zombie-killing mega-gun. That kind of thing.

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Nokia and Sony Ericsson named as the next mobile brands to disappear

Mark Bridge writes:

Online financial news and commentary site 24/7 Wall St has published a list of ten brands it thinks will disappear next year. Among those named on the list of doom are Nokia and Sony Ericsson.

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Has Apple just patented the touchscreen?

Mark Bridge writes:

Imagine a mobile phone that can’t be built without the permission of Apple. Impossible?  Unrealistic?  Not necessarily.

This week, Apple was awarded US patent 7,966,578. It's an application that was originally filed at the end of 2007, almost a year after the iPhone was first revealed.

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NFC... but not as you know it

Mark Bridge writes:

There's more to NFC than mobile payments... and there's more to mobile payments than NFC.

The latest audio accessories from Nokia use 'contactless' NFC technology to speed up Bluetooth connections. Simply touch a compatible Nokia phone against the Play 360° loudspeaker and your music will play through the speaker. There's no need to bother with conventional Bluetooth pairing.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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