Mark Bridge writes:
There's been a bit of a location-based theme in the mobile industry this week.
Hardly surprising, with a new report from Pyramid Research saying location-based advertising is becoming increasingly popular – and NAVTEQ revealing that most consumers are happy receiving promotional offers in exchange for free location-related content.
Let's talk mobile payments for a moment. Not using your 'mobile wallet' in shops but simply purchasing something online. Opening your phone's web browser and placing an order. Opening an app and buying an upgraded zombie-killing mega-gun. That kind of thing.
Online financial news and commentary site 24/7 Wall St has published a list of ten brands it thinks will disappear next year. Among those named on the list of doom are Nokia and Sony Ericsson.
Imagine a mobile phone that can’t be built without the permission of Apple. Impossible? Unrealistic? Not necessarily.
This week, Apple was awarded US patent 7,966,578. It's an application that was originally filed at the end of 2007, almost a year after the iPhone was first revealed.
There's more to NFC than mobile payments... and there's more to mobile payments than NFC.
The latest audio accessories from Nokia use 'contactless' NFC technology to speed up Bluetooth connections. Simply touch a compatible Nokia phone against the Play 360° loudspeaker and your music will play through the speaker. There's no need to bother with conventional Bluetooth pairing.
Thursday, May 24, 2012
Performance marketing network Tradedoubler has introduced a new mobile platform this week. We asked Rob Wilson, who runs the company's UK and Ireland operations, to explain the challenges and opportunities of mobile commerce.
Categories: PodcastsNumber of views: 11395
Tags: advertising tradedoubler
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