Mark Bridge writes:
This week my lovely wife made a rare error in leaving her mobile phone behind when she left the house. Fortunately I was working at home, so I was able to answer her calls and relay her messages. But it got me thinking. What were the alternatives?
We've had another short working week here in the UK... although not necessarily if you're working in retail. The reason for that shortness was a combination of Easter Monday and the Royal Wedding – an event that was rumoured to have its own mobile phone jammer.
As well as having another short week, we've also had another week of financial figures.
It’s Easter, but that’s not stopped the mobile phone industry from generating plenty of news stories.
Let’s start with partnerships. Deutsche Telekom and France Telecom - which already work together as Everything Everywhere in the UK – have now agreed to combine their procurement activities for customer equipment, network equipment, service platforms and IT infrastructure. Yes, even these two telecoms giants can save money with group buying!
In July last year I wrote about the 'geek porn' of unboxing being taken to a new level with celebrity unboxing (which sounds rather like a challenge from a reality TV show).
Sony Ericsson had persuaded Maria Sharapova to give her first impressions of the X10 Mini Pro. The end result was entertaining, if not insightful.
And now Samsung have added a new facet to the trend with 'extreme unboxing'.
We started this week with a story that grabbed plenty of attention. It was a report from Billmonitor.com that claimed we in the UK were wasting almost £5 billion every year by choosing the wrong mobile tariffs. Although I remained a little cynical about some of the detail, there's no doubt that many consumers could be better off if they switched tariff - or even network.
Tuesday, July 3, 2007
10 things you need to know about the Apple iPhone, an exclusive interview with Unique Distribution's new CEO, industry news and gossip, Ian White's outspoken opinion and a review of the 'phoneAlarm' utility program.
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