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Ofcom says mobile contracts should ditch inflation-related price rises

Ofcom says mobile contracts should ditch inflation-related price rises

UK telecoms regulator Ofcom wants to ban inflation-related rises in phone and broadband contracts. Instead, it says any potential mid-contract price rises should be set out in pounds and pence.
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Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
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Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
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UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
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Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
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Opinion Articles

Why the cloud will kill SMS text messages... eventually

Mark Bridge writes:

This week my lovely wife made a rare error in leaving her mobile phone behind when she left the house. Fortunately I was working at home, so I was able to answer her calls and relay her messages. But it got me thinking. What were the alternatives?

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This week at The Fonecast: 1st May 2011

Mark Bridge writes:

We've had another short working week here in the UK... although not necessarily if you're working in retail. The reason for that shortness was a combination of Easter Monday and the Royal Wedding – an event that was rumoured to have its own mobile phone jammer.

As well as having another short week, we've also had another week of financial figures.

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This week at The Fonecast: 23rd April 2011

Mark Bridge writes:

It’s Easter, but that’s not stopped the mobile phone industry from generating plenty of news stories.

Let’s start with partnerships. Deutsche Telekom and France Telecom - which already work together as Everything Everywhere in the UK – have now agreed to combine their procurement activities for customer equipment, network equipment, service platforms and IT infrastructure. Yes, even these two telecoms giants can save money with group buying!

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Exactly how boring is the Samsung Galaxy II S?

Mark Bridge writes:

In July last year I wrote about the 'geek porn' of unboxing being taken to a new level with celebrity unboxing (which sounds rather like a challenge from a reality TV show).

Sony Ericsson had persuaded Maria Sharapova to give her first impressions of the X10 Mini Pro. The end result was entertaining, if not insightful.

And now Samsung have added a new facet to the trend with 'extreme unboxing'.

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This week at The Fonecast: 16th April 2011

Mark Bridge writes:

We started this week with a story that grabbed plenty of attention. It was a report from Billmonitor.com that claimed we in the UK were wasting almost £5 billion every year by choosing the wrong mobile tariffs. Although I remained a little cynical about some of the detail, there's no doubt that many consumers could be better off if they switched tariff - or even network.

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Sunday, May 15, 2022

UK advertising watchdog says Tesco Mobile ads were offensive

The Advertising Standards Authority has investigated Tesco Mobile's recent ad campaign, ruling that a number of its advertisements were likely to cause "serious and widespread offence".

A series of newspaper ads, digital outdoor posters and a Twitter post were investigated after 52 complaints, with all but one ad having the complaints upheld.

Tesco Mobile was advertising its service in comparison to other networks, using the words "shiitake", "pistachio", and "fettucine" as a pun alternative to an expletive.

In its ruling, the ASA said it considered the words alluded to in the phrases "What a load of shiitake" and "They’re taking the pistachio" would be understood by many people - and were words "so likely to offend that they should not generally be used or alluded to in advertising, regardless of whether they were used in a tongue-in-cheek manner".

In addition to ruling that five of the ads breached the 'Harm and Offence' rule of the Committee of Advertising Practice, the ASA also noted that the outdoor and online ads were likely to be seen by children and therefore inappropriate for display.

As a result, the ads must not appear again in the versions that caused complaints to be upheld.
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Categories: Retailing, Networks and operators, NewsNumber of views: 17527

Tags: uk legal marketing tesco asa

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