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Monday, March 26, 2012

Last week at The Fonecast: 26th March 2012

Mark Bridge writes:

It’s been a week of ups and downs for the mobile industry.

It started with good news as Apple – fresh from hitting 3 million new iPad sales – announced its plans to spend some of the $100 billion sitting in its decidedly non-mobile wallet. There’ll be a quarterly dividend and a share buy-back scheme.

And tablet sales are set to keep influencing the mobile market, with Juniper Research predicting that spending on tablet games will account for around a third of all mobile game revenue by 2016 – while ABI Research anticipated the increasing dominance of lower-cost tablet devices with smaller displays.

On the subject of growth, the number of LTE mobile phone shipments worldwide will grow tenfold this year, according to a new report from Strategy Analytics (although I can’t imagine many of those being sold in the UK). Fortunately other smartphones will be selling, according to research company YouGov: it’s found that 42% of ‘standard’ mobile phone owners plan to choose a smartphone when they upgrade.

Innovative ideas came from Wired magazine, which included an NFC advertisement in its US issue, and from the GSMA. Fresh from Mobile World Congress (and smarting from the inevitable complaints about its free WiFi for delegates), it’s working with the Wireless Broadband Alliance to make it easier for mobile devices to connect to WiFi hotspots. The plans are for your SIM card to automatically provide log-in details.

Finally to the week’s bad news. Mobile security business Lookout named Manchester as the top place for mislaid mobiles, Ofcom named Orange as the network that attracted the most complaints in the final quarter of 2011 – and Channel 4 news named Barclays and Visa as having NFC payment cards that weren’t particularly secure. Apparently an NFC-equipped smartphone could be used to copy the cardholder’s name and number, leading to the possibility of pickpockets simply rubbing themselves against you.

However, as PIN codes and the CVV number from the back of the card aren’t transmitted, the resulting information could also be obtained by someone looking over your shoulder. And that’s less fun for all concerned.

Start your week with a reminder of the latest mobile headlines. Simply register at TheFonecast.com by clicking the link at the top right-hand corner of our home page and we’ll send you this weekly news summary by email.

The Fonecast is sponsored by 51Degrees.mobi. More details about advertising and sponsorship opportunities are available on the About us section of our website.
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Opinion Articles

How the right mobile phone technology can turn anyone into a spy

Mark Bridge writes:

A few weeks ago I received a phone call out of the blue. It went something like this:
“I think my partner's cheating on me. How can I get into the GPS on his phone to find out where he is?”

I'm no secret agent. Nevertheless, it got me thinking.

Author: The Fonecast
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To SIM or not to SIM; that is the question

Mark Bridge writes:

The last couple of weeks have seen the ‘embedded SIM’ making headlines.

The term ‘embedded SIM’ has previously been used to describe non-phone equipment with a SIM card pre-installed in a built-in 3G modem. Technically the modem was embedded, not the SIM – but it looks as though genuinely embedded SIMs could be just around the corner.

Author: The Fonecast
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How we could use mobile technology to destroy personal privacy

Mark Bridge writes:

Head to any major city, look around and you’ll see tourists recording their visit. Some have digital cameras, some have phones and some are shooting video.

It’s the same kind of scene when you go to a concert. The performer on stage will be looking at a sea of blue faces, all illuminated by their smartphones. This, I reckon, could be the beginning of the end of privacy.

Author: The Fonecast
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What's the value of mHealth?

James Rosewell writes:

Any healthcare solution involving some component of mobile technology seems to come under the banner mHealth. A solution that captures information about diabetes sufferers' blood sugar levels via prompted text messages and relays this information to a physician would be considered mHealth. Providing feedback to the diabetes patient about a change in dosage following review by the physician makes the solution even better. Linking devices that automatically monitor blood sugar levels and dispense insulin involving a remote computer and physician to monitor the real-time situation moves the solution on a level still. All these examples show how mobile technology can be used to improve quality of life.

Author: The Fonecast
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How to mess up a customer relationship with SMS marketing

Mark Bridge writes:

Do you want to know how to foul up your customer relationships?  How to use mobile marketing to reduce customer loyalty?  Then gather around, dearly beloved, for I have a case study you're sure to appreciate.

Author: The Fonecast
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Author: The Fonecast
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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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