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Monday, October 1, 2012

Last week at The Fonecast: 1st October 2012

A high for RIM, a low for Apple

Mark Bridge writes:

Apple started last week in the glow of a CoolBrands survey that had named it the UK's coolest brand – but it ended the week with its head bowed in embarrassment. Not only did Tim Cook apologise for the quality of the company’s iOS 6 Maps application, he recommended that customers use competing services until it gets better. In addition, the company revised its web site to drop any suggestion that Apple Maps might be ‘the most beautiful, powerful mapping service ever’.

RIM could have had a similarly downhill week, starting with the excitement of its BlackBerry Jam developer conference and ending with a financial results announcement. However, its figures showed an increase in worldwide users alongside the expected quarterly loss, which seemed to please the stock market.

Also ending the week on a high were Vodafone and O2, who said their planned network collaboration had been given the all-clear by the Office of Fair Trading and Ofcom. The two operators already work together on a UK mast-sharing project and now plan to combine the basic parts of their network infrastructure in a new company.

As well as all this, changes were afoot at augmented reality pioneer Layar, at O2 shops, at WHSmith and at Brightstar. Layar is adopting a new focus on ‘interactive print’, O2 wants to sell more phones without chargers, WHSmith is installing free WiFi and Brightstar has added the Mobile Phone Xchange trade-in business to its distribution empire.

When it comes to retailing, Barnes & Noble responded to Amazon’s recent revamped Kindle Fire line-up with two of its own multimedia tablets. One has a 7-inch screen, one has an iPad-like 9-inch screen, both will hit the UK and the USA before Christmas.

Mobile billing hit the headlines twice. Facebook announced a deal with Bango to let the social network bill customers via their mobile networks, while MACH announced direct mobile operator billing partnerships with all the UK’s major mobile phone networks. I’d say it won’t be too long before customers are adding all manner of purchases to their phone bills.

Enough of my opinion; time for some proper research. SIM-only contract sales have hit a new UK record, according to figures from GfK. Three is still the UK’s most complained-about mobile network, according to Ofcom. Live sport is driving mobile video usage, according to QuickPlay Media. And the forthcoming Firefox mobile OS from Mozilla is expected to be used on 1% of global smartphone shipments in 2013, according to a new report from Strategy Analytics.

Finally, if the constant ‘Apple vs Android’ discussions are all getting a bit much and the British weather is getting you down, take a look at http://youtu.be/xnI9h3ELwjc. It’s a good way to start Monday morning.

Begin your week with a reminder of the latest mobile headlines. Simply register at TheFonecast.com by clicking the link at the top right-hand corner of our home page and we’ll send you this weekly news summary by email.
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Opinion Articles

How the right mobile phone technology can turn anyone into a spy

Mark Bridge writes:

A few weeks ago I received a phone call out of the blue. It went something like this:
“I think my partner's cheating on me. How can I get into the GPS on his phone to find out where he is?”

I'm no secret agent. Nevertheless, it got me thinking.

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To SIM or not to SIM; that is the question

Mark Bridge writes:

The last couple of weeks have seen the ‘embedded SIM’ making headlines.

The term ‘embedded SIM’ has previously been used to describe non-phone equipment with a SIM card pre-installed in a built-in 3G modem. Technically the modem was embedded, not the SIM – but it looks as though genuinely embedded SIMs could be just around the corner.

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How we could use mobile technology to destroy personal privacy

Mark Bridge writes:

Head to any major city, look around and you’ll see tourists recording their visit. Some have digital cameras, some have phones and some are shooting video.

It’s the same kind of scene when you go to a concert. The performer on stage will be looking at a sea of blue faces, all illuminated by their smartphones. This, I reckon, could be the beginning of the end of privacy.

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What's the value of mHealth?

James Rosewell writes:

Any healthcare solution involving some component of mobile technology seems to come under the banner mHealth. A solution that captures information about diabetes sufferers' blood sugar levels via prompted text messages and relays this information to a physician would be considered mHealth. Providing feedback to the diabetes patient about a change in dosage following review by the physician makes the solution even better. Linking devices that automatically monitor blood sugar levels and dispense insulin involving a remote computer and physician to monitor the real-time situation moves the solution on a level still. All these examples show how mobile technology can be used to improve quality of life.

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How to mess up a customer relationship with SMS marketing

Mark Bridge writes:

Do you want to know how to foul up your customer relationships?  How to use mobile marketing to reduce customer loyalty?  Then gather around, dearly beloved, for I have a case study you're sure to appreciate.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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