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Ofcom helps protect customers against unexpected roaming charges

Ofcom helps protect customers against unexpected roaming charges

UK service providers must notify customers when they connect to a different network

New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network. In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border.
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Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
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Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
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UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
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Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
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Opinion Articles

Hotel phone charges demonstrate the value of packing your mobile

Mark Bridge writes:

I like hotels. Free biscuits in your room and all the portions of UHT milk you can drink. But the phone calls... that's a different story.

Dearie me, you're paying for that hospitality tray when you pick up the phone.

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Charlie Chaplin, a mobile phone and a time-travel mystery

Mark Bridge writes:

A Charlie Chaplin DVD includes an image of a woman using a mobile phone in 1928.

That’s the suggestion surrounding a YouTube clip that’s currently received more than 2½ million hits since it was posted online last week.

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Why the Sat-Nav Application Model is Broken

James Rosewell writes:

Most Sat-Nav applications are now obtained via the Application Store used on the mobile phone. Navigon have gone so far as to remove access to their application via any other route. Application Stores are now the only choice. This move to a platform-specific sales model is a massive mistake.

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Come on, Steve Jobs – why don't you attack a few more mobile companies?

Mark Bridge writes:

Mark Zuckerberg's girlfriend breaks up with him acrimoniously. So off he goes and creates Facebook. Yes, there's nothing like an insult to fire up the creativity. Well, that's certainly what the plot of The Social Network would like you to think.

And, you know, it's got a point. In fact, I'd go as far as to say that sticking two fingers up at the opposition seems to be the new way of doing business.

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The positive cult of giffgaff

Mark Bridge writes:

Wouldn't it be great if mobile customers loved their networks so much that they'd fight for them?  Ofcom would be inundated with complaints from O2 users about its decision not to allow GSM frequencies to be used for 3G services. Vodafone customers would demand that Nokia pre-loaded the N8 with a Vodafone 360 application. Orange users would be sending petitions to radio stations, asking them to implement HD Voice on phone-ins. And giffgaff users would take to online forums to defend the service they receive.

Oh, hang on. That last one's already happening.

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Saturday, March 2, 2013

Most mobile internet users are as happy with mobile advertising as they are with TV or online ads

Mobile advertising business InMobi has announced the results of its Mobile Media Consumption Report, which contains information from over 15,000 mobile users in 14 markets around the world.

Overall, 50% of global mobile web users said they now used their mobile device as the main way to go online. In addition:

  • 46% said they’d made purchases using their mobile device
  • 45% said their mobile device had influenced their in-store purchases
  • 67% felt it had provided them with better options, and
  • 75% said they’d been introduced to something new via their mobile device.

59% of mobile users said they were now as comfortable with mobile advertising as they were with TV or online advertising. 54% had noticed mobile ads while using a mobile application, 40% on a search engine, 27% on a retailer website and 23% on a video website.

The popularity of online mobile shopping - m-commerce - is also increasing. 66% of consumers had spent money on an activity via a mobile device, while 80% of consumers expect to buy something via mobile in the next 12 months.

Naveen Tewari, InMobi’s CEO and co-founder, said “Mobile devices now permeate every aspect of modern life. The study reveals that mobile users are always-on, whether surfing the mobile web while spending time with family (48%), at a social event (45%), commuting (60%) and shopping (43%). This creates a huge opportunity for brands and marketers to engage with consumers throughout the day unlike traditional advertising like print and TV. With consumers now being increasingly receptive to mobile advertising and in-app ads, there has never been a better time for brands to embrace the use of mobile technologies.”

[InMobi blog]

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Categories: Retailing, Applications, NewsNumber of views: 14703

Tags: advertising research shopping inmobi

1 comments on article "Most mobile internet users are as happy with mobile advertising as they are with TV or online ads"

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Scott

3/4/2013 10:47 PM

This is some great information.

Once we can get this info into the hands of local business owners, it should really open their eyes to the need to have a mobile presence and to provide their customers with a way to shop via mobile devices.

Great stuff. Thanks for publishing it.

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