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Tuesday, October 5, 2010

Ofcom says fixed-line and mobile companies aren't helping disabled customers enough

Ofcom says mobile and fixed-line communications providers need to do more to publicise services for disabled customers. It's just published the results of mystery shopping research that looked at telephone-based and online help available from BT, Orange, O2, TalkTalk, T-Mobile, Three, Virgin Media and Vodafone. Mystery shoppers called on behalf of 'relatives' who were blind or visually impaired, deaf or hard of hearing, had a cognitive impairment or were in hospital long term.

37% of mystery shoppers were provided with information about at least one service available for disabled customers without further prompting. That's an increase from a similar survey in 2006, when a 29% response was noted. However, this figure only rose to 75% after prompting; a significant drop since Ofcom’s 2006 research when 91% of people were offered information about at least one service after being prompted.

Ofcom describes the results as "fairly poor across all the providers surveyed" and says it's discussed the findings of the mystery shopping with the relevant service providers. Further mystery shopping will be conducted in the future, with the threat of enforcement action and a fine if the providers fail to meet their obligations.

[Ofcom advice for disabled consumers]

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Opinion Articles

Nectar only really cares about iPhone owners

Mark Bridge writes:

Never mind customer loyalty, if you don't have an Apple iPhone you're a second-class consumer. That's the message I seem to have received from Nectar, the multi-retailer loyalty card company.

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BlackBerry's PlayBook and Sony Ericsson's LiveView: spot the similarities

Mark Bridge writes:

RIM and Sony Ericsson each reveal a new product within 24 hours. One has a 7-inch screen and a big announcement at the company's developer conference. The other, with a 1.3-inch micro-display, has a lower-key launch. Yet it's the similarities that have attracted my attention.

Author: The Fonecast
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Fixed-line telecoms providers have a lot to learn about customer service

Iain Graham writes:

Woe is me!  I recently did a foolish thing, I tried (and unfortunately succeeded in) changing my home broadband supplier!  Let me begin at the beginning...

Author: The Fonecast
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Let's stop being so girly about mobile phones

Mark Bridge writes:

I remember the 1980s. In fact, I rather enjoyed them. Hang on a sec, hear me out. There really was some good stuff there – not least the renaissance of "sisters doin' it for themselves". Oh, and the launch of the UK's first cellular mobile phone network.

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Over The Air 2010 – one man's summary for the wider mobile industry

James Rosewell writes:

I arrived at Imperial College for an oversubscribed Over The Air 2010 not really knowing what to expect but totally open-minded. I found innovation, ideas and inspiration.

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