The Mobile Marketing Association has published its latest Mobile Consumer Briefing, which is looking at consumer exposure and responses to mobile advertising in the UK, France and Germany.
On average, 45% of European consumers noticed mobile advertising and 29% of these people responded to it.
Orange has launched a new service to help companies make the best use of mobile media in marketing campaigns. The Orange Mobile Targeting Monitor, which uses independent 'Mobile Exposure' research from TNS, is available in the UK, France, Spain and Poland. Conducting simultaneous research across all four markets has enabled Orange to offer direct comparisons for multi-market campaigns.
Tesco plc has published its half-yearly results, which include details of its Tesco Mobile virtual mobile network in the UK.
The company notes that the number of 'pay monthly' mobile customers has grown at around 25,000 per month to reach a total of over 160,000 subscribers.
Iain Graham, James Rosewell and Mark Bridge take their regular look at news for the UK mobile phone industry, from patent wars to irresponsible texting – and from job cuts to new CEOs.