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Motorola rapped for DEXT 'social skills' TV ad

The UK's Advertising Standards Authority has upheld a complaint about a TV ad for the Motorola DEXT. The advertisement for the DEXT (known as the CLIQ in the USA) described it as "the first phone with social skills", emphasising the way it offered easy access to messaging and social networking services.

However, INQ challenged the claim, pointing to its own phones that had been released before the DEXT.

Author: The Fonecast
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Vodafone works with Opera to create mobile browser for developing markets

Vodafone has been working with Opera to bring the mobile internet to more people in developing markets. The two companies have developed an enhanced version of Opera Mini 5 that's been designed to run on budget handsets using 2G networks.

The Opera Mini 5 browser has been embedded in a range of 20 devices and can also be downloaded to over 250 GPRS supported handsets in Vodafone’s customer base. Opera's browser compresses data, requiring  less processing power on the handset and less network capacity as well. Vodafone is also creating an on-screen browsing experience that'll feature step-by-step, simple instructions in local languages, with a strong emphasis on the use of intuitive icons to help those with lower levels of literacy.

Author: The Fonecast
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Worldwide mobile broadband sales up 55% last year

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Bipper and Motorola announce new parental control service

Motorola's networks business has announced the first commercial deployment in Europe of its iSIM application platform. iSIM is based on a thin wafer that sandwiches the user's SIM card, enabling developers to create services that use the 'SIM toolkit' and other mobile standards.

Bipper Communication is using Motorola’s iSIM platform to enable parental control for its mobile phone service. Parents can set up an approved number list for their children on the Bipper website, which also offers usage monitoring. Bipper’s iSIM application will launch in Bulgaria and Norway this year before rolling out across the rest of EMEA and North America.

Author: The Fonecast
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Download this week's mobile industry podcast

In The Fonecast this week we're talking about faster mobile number porting, lower mobile termination rates and increasing smartphone sales. In addition, Mark Bridge samples a variety of social networking services on his mobile phone throughout his wedding day.

Author: The Fonecast
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