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Podcast - 11th May 2012

Text messaging remains a popular way for businesses to keep in touch with staff and customers - despite the appearance of newer, more sophisticated services. Geoff Love of Esendex explains the appeal of SMS messaging.

Author: The Fonecast
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Telefonica introduces TU Me integrated messaging app

Telefónica’s Digital business unit has launched a new all-in-one communication application called TU Me.

The free app is available worldwide and is the first service from Telefónica Digital that’s been launched directly to consumers.

Author: The Fonecast
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Facebook App Center offers a new place to find 'social' applications

Facebook has announced plans to introduce an ‘App Center’ to its web pages and also to its iOS and Android applications.

It’s designed to encourage the use of mobile apps that link with Facebook.

Author: The Fonecast
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VeriFone turns smartphones into point-of-sale payment terminals

Electronic payment solution provider VeriFone Systems has introduced a new US-based service that enables businesses to use smartphones to accept payments.

SAIL by VeriFone combines a plug-in card reader with a free iOS or Android mobile app and can be integrated with existing VeriFone countertop devices. It also offers banks, mobile developers and other businesses the ability to build their own payment or marketing solutions on top of VeriFone’s secure infrastructure.

Author: The Fonecast
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Almost half of O2 UK customers have opted in to personalised ads

The O2 More personalised media platform run by O2 Media now has more than 10 million customers, which accounts for almost half of O2’s total customer base.

Customers who choose to opt in are sent one promotional message every day based on their personal preferences and location. The service was launched in November 2009.

Author: The Fonecast
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