Earlier this year Juniper Research published a report that said the value of money-saving coupons issued via mobile phones was likely to increase by 30% during the next two years, with over 100 million mobile phone users worldwide using a mobile coupon in 2010.
It’s now talked more about those transactions in a new report that says the redemption value of mobile coupons will be almost $6 billion (£3.5 million) worldwide by 2014. It reckons that over 10% of mobile customers in some regions will be using mobile coupons within five years, with NFC coupons and smart posters generating more revenue per user than standard NFC transactions.