Yahoo! has started running interactive mobile display advertisements that use HTML5, CSS3 and JavaScript to "deliver more engaging experiences" for advertisers and for users with compatible smartphones. It says its new ad format "bridges the gap between traditional banners and landing pages with creative executions of interactive advertisements".
The company's first campaign has been developed for the forthcoming animated film Shrek Forever After.
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Yahoo! and Samsung have announced an expansion of their global partnership, which was launched in 2007. Samsung will install Yahoo! services - including Yahoo! Mail, Messenger, Search, Contacts, Calendar, News and Flickr - on millions of its mobile devices. Phones may come pre-loaded with one or more Yahoo! branded services.
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This week's edition of 'The Fonecast' looks at all the latest mobile industry headlines, with a special focus on the proposed Microsoft & Yahoo! merger. We talk to Faisal Sheikh about faulty phones and also review the new Garmin nuvifone.
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The team discuss the iPhone and the mobile news coming from CES. They take a look behind the headlines at other activity in the mobile industry and review Eragon the mobile game to accompany the film.
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