Sony Corporation says it’s going to transform its electronics business with a number of initiatives, including:

Strengthening the core businesses of Digital Imaging, Game and Mobile;
Turning the television business around;
Expanding business in emerging markets;
Creating new businesses and accelerating innovation; and
Realigning the business portfolio and optimising resources.

Mark Bridge writes:

Easter is often seen as a time for customs and rules – whether it’s giving up sugar for Lent or waiting until Sunday morning to eat your chocolate eggs – and this year the mobile industry seems to have joined in.

Orange has announced a partnership with Sony Mobile Communications for the UEFA Euro 2012 football tournament. The two companies plan to offer a combination of online competitions, in-store promotions, and live events in the 11 European countries served by Orange.

Some elements will be just for Orange customers, while others - including an Orange Supporters’ Cup with prizes including match tickets and smartphones - will be available to anyone.

Sony Mobile Communications has announced that Kunimasa ‘Kuni’ Suzuki will become President and CEO of Sony Mobile from 16th May 2012.

Bert Nordberg, the current President and CEO, will step down from these roles to become Chairman of the Sony Mobile Communications board.

Mark Bridge writes:

Mobile financial services were making the headlines yet again last week. Not once. Not twice. No, we noticed at least three separate (and all pretty big) stories to talk about.

First came Nokia’s planned withdrawal from its mobile money service, which will leave around a million people in India looking for a new mobile wallet.