UK telecoms regulator Ofcom has published its Market Data Update for the last quarter of 2009. It says total revenue fell by 2.1% year-on-year across the UK's four largest mobile operators. However, it notes this was the slowest rate of annual decline during 2009.
Total call volumes across the four network operators increased by 6.3% year-on-year to 27.4 billion in Q4 2009, although roaming call volumes were down by 1.5%. The total number of messages sent reached nearly 26 billion in Q4 2009, equivalent to 367 messages per subscriber; significantly higher than the Q4 2008 figure of nearly 20.5 billion or 299 messages per subscriber.
The Garlands call centre operation has gone into administration, leaving over a thousand employees in the North East of England facing redundancy. The move appears to have been causes by a number of clients moving their customer service business away from CJ Garland & Co. The company, which had been trading for over 25 years, was founded by Chey Garland. It had provided customer service operations to Vodafone, Orange and TalkTalk.
Just six months after Vodafone launched its 'Vodafone Access Gateway' femtocell in the UK, the product has been renamed and relaunched as Vodafone Sure Signal. The price has been cut at the same time; Vodafone Sure Signal is now available for a one-off £50 if customers are on a mobile phone tariff of at over £25 a month. Alternatively, customers can choose a £5 monthly contract.
Vodafone Sure Signal will plug into any home or office broadband line with a download speed of at least 1 Mbps and works with all Vodafone UK 3G handsets.
Mark Bridge writes:
Marketing, not unlike football, is a funny old game. I don’t claim to be an expert in either… but every so often something happens that starts sowing the seeds of doubt in my mind. And no, I’m not thinking about Liverpool's penalty claims in Sunday’s game at Tottenham. I’m thinking about Blyk.
Here at The Fonecast, we like Blyk. They shook up the industry and worried some of the big names when they arrived with their youth-focussed virtual mobile network two years ago. We interviewed their MD Shaun Gregory in May last year. And now they’re quitting the MVNO game in favour of arranging advertising deals for networks.