Mobile information and entertainment company WIN plc has announced it's working to improve Vodafone's services to mobile virtual network operators. Current UK MVNOs include Asda, Talk Mobile, BT Mobile, Truphone and Lebara.
The partnership enables new customers on Vodafone-hosted MVNOs to request a SIM by simply sending a text to a shortcode. WIN's SMS platform then manages a short dialogue with the consumer, obtaining and recording their name and address before the SIM card is posted directly to them.
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A press ad for Orange mobile broadband has been banned by the Advertising Standards Authority. The 'top dongle' ad said "The Orange 3G network covers more people in the UK than any other operator"; a statement that the Three network disagreed with. Hutchison 3G UK argued that they had the largest 3G network in the UK, based on population coverage.
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In this week's edition of The Fonecast we discuss the reported problems surrounding the launch of the Apple iPhone 4 – and we take a look at the rest of the week's industry news, from mobile TV and roaming charges to Symbian and Android. In addition, there's a visit to Good Technology to learn more about its mobile email service.
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