Paul Berney from the Mobile Marketing Association talks about the group's latest mobile commerce research in this week's edition of The Fonecast. And, as usual, there's a look at all the major industry headlines from the past 7 days – from 3G data 'rationing' to the Yahoo! phone and the closure of Vodafone.net.
With a message of “We thought rationing ended in the 50s”, BT has weighed into the unlimited mobile data debate. It's started offering BT Total Broadband users unlimited access to 1½ million BT FON and BT Openzone WiFi hotspots across the UK. A downloadable mobile application to find these hotspots is also planned.
The company points out that many of its customers are also O2 mobile users "who are about to have their 3G access rationed as they upgrade to new devices".
Customer experience company Satmetrix has released its 2010 European Net Promoter Industry Benchmarks for the banking, car insurance, ISP, mobile phone carrier, mobile phone handset, computer hardware and television/DVD industries across the UK, France and Germany.
In the UK, O2 was the leading mobile phone network with a 'Net Promoter Score' that was 21 percentage points above average.
The Apple iPhone won best customer experience on a mobile phone handset with a score that was 80 points ahead of last place and 49 points ahead of the industry average.