Vodafone has signed a 15-year agreement with outdoor advertising company JCDecaux to deploy ‘small cells’ on street furniture and billboards, which will improve network performance.

It’s a global deal that follows a successful pilot programme where Vodafone Netherlands installed over 160 small cells on bus shelters in Amsterdam.

It's time for another news-packed mobile industry podcast from TheFonecast.com, starting with the European Parliament's latest ruling on in-car emergency communication.

After that we're talking about Microsoft's departure from the Nook eBook business, Three UK's 4G growth, Acer's tablet-sized phone, EE's rural coverage solution and some interesting new research about mobile-enabled customer service.

New predictions from technology research company Gartner have shown how we’re increasingly relying on mobile technology.

It’s forecasting that by 2018, more than 50% of users worldwide will go to a tablet or smartphone first for all their online activities.

Figures from wireless analyst firm Berg Insight show that 70% of electricity customers in Europe are expected to have smart meters by 2022.

The current figure for smart meter penetration in Europe is 24%; that’s the equivalent of 67.9 million smart electricity meters, most of which are in Italy, Spain and the Nordic countries.

Mark Windle of OpenCloud writes:

In 2014, operators focussed on rolling out LTE, but some have lost sight of the bigger picture. 2015 will see traditional telecoms services delivered over multiple access technologies, of which LTE is just a part. As next year fast approaches, our predictions take a step back and look at how the industry will adapt to the changing landscape.