New data from the comScore MobiLens service has shown how smartphones are increasingly associated with retail shopping in France, Germany, Italy, Spain and the United Kingdom.
Overall, one in five European smartphone users had used their handset to access a retail web site, with more than a quarter of UK smartphone owners visiting retail web sites on their phones.
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Tradedoubler has become the first affiliate network in the world to offer its UK clients a marketing solution that includes Apple’s Passbook application.
It’s worked with mobile wallet specialist Passforce to integrate Apple Passbook into its performance marketing programmes for Tesco, The Body Shop, Seatwave and eFlorist.
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Affiliate marketing pioneer Tradedoubler has published new research that shows 19% of consumers now book holidays via their mobile phones.
The figures come from a new whitepaper; ‘Performance Marketing: Travellers & Purchase Paths’.
Podcast - 26th June 2013
This week's podcast starts with the world's slimmest smartphone (at least for the moment) before introducing a new smartphone company and even more new products from Samsung.
We're also talking about the battle of Instagram vs Vine, the sale of O2 Ireland, mobile retail web usage, the new CEO of BT and a new report about an unexpected health threat to mobile phone users.
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More of the same
Mark Bridge writes:
Another week, another couple of product announcements from Samsung. There appears to be no stopping them, despite a recent drop in the company’s share price.
This time it’s a couple of tablets – one of which runs both Android and Windows 8 – and a 20 megapixel camera that’s got a 4G-enabled Android device built in.
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