O2 More, the personalised mobile marketing service operated by O2 Media, now has six million customers.
It’s reached the figure just six months after passing the two million mark. The company also notes that 93% of people open its messages within five minutes of receiving them.
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This week's podcast includes news of several new products announced at IFA 2011. In addition, we hear about reorganisations planned by Everything Everywhere, Yahoo! and Telefonica.
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Telefonica Europe - the parent company of O2 UK - has released financial results for the first half of 2011.
It now has 57.3 million customers across its European operations, a 5% increase from last year - and it says revenue was up 2.2% year-on-year to 7.7 million Euro.
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Ofcom has published new research that looks at customer service satisfaction with the UK's largest landline, broadband, mobile and pay TV providers.
Thousands of consumers were interviewed in February as part of Ofcom's research and were asked to rate their customer service experience if they'd recently contacted their provider.
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Sandwich franchise Subway has launched a discount voucher scheme within the O2 More 'You Are Here' location-based advertising service.
Customers who've opted-in to receive marketing information will receive a MMS message when they're near a Subway store. The message will offer a discount and will contain a square barcode - a QR code - that can be scanned by store staff.
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