Application-to-person mobile messaging specialist Mblox has published its findings from a survey of customers and businesses conducted by Millward Brown Digital. It looked at how well companies felt they were engaging with their customers via mobile devices - and how well customers felt they were being engaged with by brands.
The survey revealed a ‘care gap’ in business-to-consumer interactions: 67% of companies thought consumers were satisfied with their current methods of mobile engagement, yet only 47% of consumers said they were happy with it.
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Podcast - 3rd December 2014
We begin this week's podcast with updates on two topics we discussed last week: the potential purchase of a UK mobile network by BT - and the crowd-funded Jolla Tablet.
After that we talk about the GSMA's reaction to national roaming, the potential death of the landline, a new threat to Google, management changes and advertising for 4G data.
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EE has started introducing ‘micro network’ technology that can provide mobile coverage to remote areas.
However, unlike rival services - such as Vodafone’s Open Sure Signal - the EE rural micro network solution doesn’t require a broadband connection. Instead, it links to the main network wirelessly.
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There’ll be 676 million 4G LTE handsets shipped worldwide in 2015, according to new figures from ABI Research.
That’s an increase of 204 million units from this year.
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Mobile ticket and payment specialist Masabi has appointed Brian Zanghi as its Chief Executive Officer and President. He replaces co-founder Ben Whitaker, who will remain with the company as its new Head of Innovation.
Masabi is best known for the mobile ticketing solution it supplies to railways in the UK and the USA.
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