Podcast - 11th December 2013
This week we're talking about a UK government deal to prevent bill shock, good news for some UK consumers visiting the USA, a court threat to HTC sales, new high-speed satellite broadband, mobile search, mobile shopping and much more.
Join Iain Graham, James Rosewell and Mark Bridge for an informed and entertaining look at all the major mobile industry news stories from the past seven days.
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Vodafone has announced details of its new ‘own brand’ engagement strategy that’ll be launched across all its companies next year. This follows the company’s decision to end its Formula 1 sponsorship with McLaren.
Its ‘Vodafone Firsts’ marketing strategy will be focussed on special experiences, from individuals achieving something for the first time to international events.
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Podcast - 18th October 2013
If you've created a mobile application, you'll want people to download it, use it and tell their friends. But how can you ensure that as many people as possible know about your app?
Today's podcast is designed to help with some of the answers. It was recorded in London at the very first App Promotion Summit earlier this year.
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French communications giant Orange has teamed up with marketing and media specialist Havas Media to create a new Los Angeles-based research and business development centre called SiliWood.
It’ll look at opportunities and innovation with a particular focus on media, content, technology and data science.
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After 13 years at the top of Interbrand’s Best Global Brands report, Coca-Cola has been pushed off the top spot by two mobile-focussed companies.
Apple has moved up the chart to number 1, with Google following in the number 2 position.
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