The GSMA has created two new mobile application challenges that’ll be rewarded at the 2011 Mobile World Congress.
The first-ever GSMA Band App Audition has the backing of Muse, Faithless, Metric and Eliza Doolittle. It’s looking for innovative mobile app concepts that’ll help the artists to engage with their fans throughout the world.
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A new report from research company comScore says 100 million mobile phone subscribers in the UK, France, Germany, Spain and Italy have seen SMS advertisements. In addition, more than 57 million subscribers said they’d seen an ad on their mobile phone when browsing the internet or accessing an application.
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The Apple iAd mobile advertising network is coming to the UK next month. It’s already signed up over half the USA’s top 25 leading national advertisers since launching in July.
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It’s been a big week for Facebook announcements. Yesterday, games publisher Electronic Arts revealed a partnership deal that’ll see it using Facebook’s virtual online currency for the next five years.
And today, Facebook CEO Mark Zuckerberg hosted a special 'Mobile Event' that revealed a number of new features for mobile users.
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The O2 More opt-in marketing service is introducing location-based mobile marketing to the UK. The trial scheme will allow brands to target their promotions at consumers who are within a specific area.
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