News Articles

Over three-quarters of all mobile data on UK Android devices is delivered via WiFi

New figures from information and insights firm Nielsen show that people in the UK with Android smartphones transfer 78% of their internet content using WiFi and just 22% over a mobile connection.

Unlike network-focussed surveys, these figures have been compiled from a panel of over 1500 adults who’ve installed a Nielsen metering app on their handset.

Author: The Fonecast
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New UK MVNO The People's Operator promises 25% of profits to charity

A new UK virtual mobile network is promising to give 25% of its profits to charity.

The People’s Operator (TPO) has set up a separate organisation - the TPO Foundation - that receives 25% of its profits and passes them on to good causes. In addition, customers can ask the TPO Foundation to give 10% of their individual monthly spend directly to a different charitable organisation of their choice.

Author: The Fonecast
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Last week at The Fonecast: 19th November 2012

Confusion by numbers

Mark Bridge writes:

The last few days have been particularly busy for UK telecoms regulator Ofcom. It started the week by announcing its rules for next year’s UK 4G mobile spectrum auction – expect services to go live in around six months – and it ended the week with plans to avoid a 5G capacity crunch.

Author: The Fonecast
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Consumer privacy, opt-in marketing and the future of mobile

We talk to Henry Lawson of nFluence media

Mark Bridge writes:

Today’s consumers receive a seemingly never-ending stream of online information from their social networks, from websites, in their email and on their mobile devices. But is there a way to let individuals stay in control whilst also helping companies advertise their products?  According to nFluence Media, there definitely is.

To find out more, I spoke to Henry Lawson, co-founder and CEO of nFluence, and started by asking him to explain exactly what nFluence did.

Author: The Fonecast
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We talk consumer privacy and opt-in mobile marketing with Henry Lawson of nFluence

Podcast - 17th November 2012

In this special feature we're talking about mobile marketing and consumer privacy with Henry Lawson, CEO and co-founder of nFluence.

nFluence offers a technology solution that lets customers use their smartphone to personalise their marketing preferences in less than 30 seconds.

Author: The Fonecast
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Article rating: 5.0
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