New figures from information and insights firm Nielsen show that people in the UK with Android smartphones transfer 78% of their internet content using WiFi and just 22% over a mobile connection.
Unlike network-focussed surveys, these figures have been compiled from a panel of over 1500 adults who’ve installed a Nielsen metering app on their handset.
A new UK virtual mobile network is promising to give 25% of its profits to charity.
The People’s Operator (TPO) has set up a separate organisation - the TPO Foundation - that receives 25% of its profits and passes them on to good causes. In addition, customers can ask the TPO Foundation to give 10% of their individual monthly spend directly to a different charitable organisation of their choice.
Confusion by numbers
Mark Bridge writes:
The last few days have been particularly busy for UK telecoms regulator Ofcom. It started the week by announcing its rules for next year’s UK 4G mobile spectrum auction – expect services to go live in around six months – and it ended the week with plans to avoid a 5G capacity crunch.
We talk to Henry Lawson of nFluence media
Mark Bridge writes:
Today’s consumers receive a seemingly never-ending stream of online information from their social networks, from websites, in their email and on their mobile devices. But is there a way to let individuals stay in control whilst also helping companies advertise their products? According to nFluence Media, there definitely is.
To find out more, I spoke to Henry Lawson, co-founder and CEO of nFluence, and started by asking him to explain exactly what nFluence did.
Podcast - 17th November 2012
In this special feature we're talking about mobile marketing and consumer privacy with Henry Lawson, CEO and co-founder of nFluence.
nFluence offers a technology solution that lets customers use their smartphone to personalise their marketing preferences in less than 30 seconds.