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ExclusiveMobile retail mistakes: no mobile optimisation, no testing, no common sense

UK-based mobile marketing business 2ergo - the company behind a number of high-profile campaigns including the Pizza Express app - is helping retailers to set up a mobile presence while avoiding common pitfalls.

It’s published a free white paper entitled ‘Mobilising Your Business - the time is now’, which can be downloaded from the company’s web site.

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