A new research report from telecoms analyst Berg Insight expects the total value of the real-time mobile location-based advertising and marketing market to reach €10.7 billion (£8.8 billion) in 2018.
That’s a compound annual growth rate of 54% when compared with last year’s global total of €1.2 billion.
EE reaches 72% UK population coverage
The Welsh town of Rhyl has become the 200th town or city in the UK to receive 4G mobile phone service from EE.
This brings the network’s coverage to 72% of the UK population.
Nokia has sold most of its Devices & Services business to Microsoft, as originally announced in September last year. The deal also includes an agreement to license patents to Microsoft.
Although the deal was originally worth €5.44 billion (£4.48 billion), Nokia says it now expects the total transaction price to be slightly higher than this.