Application-to-person mobile messaging specialist Mblox has published its findings from a survey of customers and businesses conducted by Millward Brown Digital. It looked at how well companies felt they were engaging with their customers via mobile devices - and how well customers felt they were being engaged with by brands.
The survey revealed a ‘care gap’ in business-to-consumer interactions: 67% of companies thought consumers were satisfied with their current methods of mobile engagement, yet only 47% of consumers said they were happy with it.
Mobile messaging provider Mblox has announced the completion of two acquisitions.
It’s acquired UK-based messaging business CardBoardFish and US vanity number provider Zoove.
Podcast - 7th March 2014
Messaging was very much on the agenda at Mobile World Congress this year, following Facebook's announcement that it was planning to acquire WhatsApp in a 19 billion dollar deal. So if the future for this type of internet-based 'over the top' messaging service looks good, what does this mean for SMS?
To find out more, we spoke to Stacy Adams of mBlox to learn what was happening in the messaging world, to find out how SMS is being integrated with mobile apps - and to discover some of the other ways SMS was being used by businesses today.
Mobile consumer interaction and payment specialist mBlox has revealed a new vision and corporate identity.
It’s broadened its previous position as the “world’s largest mobile transaction network” to include real-time campaign analysis, including information about a consumer’s location and mobile device.
There’s new competition over mobile train tickets with news that UK rail ticket website Raileasy.co.uk has launched an application in partnership with mBlox and Concept Data Technologies.
It follows last year’s mobile app from thetrainline.com and Masabi.