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ExclusiveHow mobile messaging delivers more Christmas cheer than a card

Mark Bridge writes:

By now you already know the basics. More and more people have smartphones - and they’re becoming an essential companion. They’re taking over from digital cameras, they’re taking over from portable gaming consoles, they’re taking over from music players… and now they’re taking over from Christmas cards. Yes, Christmas cards.

ExclusiveMobile optimised websites v native applications for mobile devices

James Rosewell writes:

51Degrees.mobi's figures show 10 per cent of web traffic in the UK originates from mobile devices. In India this figure rises to over 90 per cent. With global mobile internet usage expected to grow from 14 million at the end of 2010 to 788 million by the end of 2015, every business needs a strategy for mobile connectivity.

ExclusiveLast week at The Fonecast: 5th December 2011

Mark Bridge writes:

Season of goodwill?  Not in the mobile phone industry.

Orange UK is putting its prices up next month. It says the 4.34% rise is less than inflation, so you might think customers would be pleased. You’d be wrong. Also unhappy are many people who’ve discovered Carrier IQ software embedded on their phones. Fortunately for the UK mobile industry, most of those people seem to be in the United States. And there was unhappiness in Egypt as Twitter’s acquisition of privacy and security company Whisper Systems saw Whisper’s mobile encryption applications taken (temporarily) offline.

ExclusiveMy phone isn't spying on me... and yours probably isn't, either

Mark Bridge writes:

“Mobile operators track who you call. In other news, banks know how much money is in your account and utility companies know where you live.”

At the end of a week in which so-called ‘spyware’ on mobile phones had been creating headlines, this tweet from Benedict Evans offered an alternative perspective.

ExclusiveFarmers want QR cows, infrared sheep and mobile-controlled sheepdogs

Mark Bridge writes:

A brainstorming day run by T-Mobile UK with a dozen farmers, M&C Saatchi Mobile, the National Farmers Union and EBLEX (the organisation for the English beef and sheep industry) has resulted in some fascinating mobile-focussed solutions. The aim was to raise awareness of the benefits that smartphone technology can bring farmers and other small business owners.

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Last week at The Fonecast: 27th January 2014

Mark

Expecting the unexpected

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Mark Bridge writes:

Great news for mobile phone users. Ofcom’s new rules preventing unexpected mid-contract price rises came into force last week, which means UK consumers can no longer be surprised by their subscription charge increasing while they’re still locked into a minimum-term deal.

However, it didn’t rule out all price increases, as O2 chose to demonstrate. Its contracts include a clause that says monthly charges will keep track with inflation – and that’s exactly what they’re going to do. Hmmm. Perhaps not such a straightforward consumer victory after all.

What else has been happening with UK mobile networks?

Well, charity-friendly MVNO The People’s Operator has appointed Wikipedia founder Jimmy Wales as a board member and co-chair of the company. Three UK has been told off for describing its network as 3.9G. And the GSMA has warned that plans to increase annual licence fees for the 900MHz and 1800MHz spectrum bands could adversely affect investment in 4G services.

Talking of 4G, a new survey showed that a tiny proportion of customers are using an enormous amount of data. Figures from JDSU revealed that 0.1% of the world’s 4G users consumed more than half of all LTE downlink data in 2013, making them 10 times more data-hungry than the equivalent 3G customers.

While on the subject of surveys, we learned that phablet manufacturing, spending on mobile advertising and the adoption of M2M retail devices are all increasing. Hooray for mobile.

Finally, to money... in a variety of forms. Qualcomm has bought around 2,400 patents from HP, including some from its fondly-remembered Palm business. T-Mobile USA has launched a new financial service that combines an app with a prepaid Visa card. BlackBerry is selling most of its property in its home country of Canada, leasing back essential offices to ensure it still has somewhere to work.

And Samsung has partnered with Italian coffee company illycaffè in a deal that’ll see both company’s products appearing in their retail flagship stores – and illycaffè coffee being served at Samsung events. I reckon this’ll make the Samsung stand at Mobile World Congress more attractive than ever.

On Monday mornings we summarise the past week’s mobile industry headlines in an email newsletter that’s very much like this article. To receive it, simply register your email address at TheFonecast.com by clicking the link at the top right-hand corner of our home page.

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