Innovation, legislation and anticipation
Mark Bridge writes:
As the end of the year approaches, so the volume of ‘real news’ tends to reduce as it’s replaced by annual reviews and seasonal surveys. We’ll be joining in with our predictions for 2013 in a few weeks’ time... but first, here’s a look back at the biggest stories from the past seven days.
Two men who owned a marketing company have been fined £440,000 by the UK Information Commissioner’s Office for sending millions of unlawful spam text messages.
It’s the first time the ICO has imposed this type of penalty for a serious breach of the Privacy and Electronic Communications Regulations since it was given these powers in January.
HP says Autonomy deal was spiced up
Mark Bridge writes:
It’s time to ‘ketchup’ with last week’s biggest mobile industry news stories - and where better to start than with HP’s claims of ‘saucy’ behaviour? It’s launched an investigation into last year’s acquisition of UK company Autonomy, claiming the software company had ‘spiced up’ its valuation. Condiment-based puns aside, it’s a serious matter that could see key players from the deal charged with cooking the books.
Figures from mobile security company AdaptiveMobile suggest that 148.43 million spam texts are received by British consumers every month, with 14.2 million people being bothered by SMS spam at least once a week.
The study, which was carried out last month by YouGov, found that consumers rated unwanted text messages as the most annoying form of spam (41%) ahead of email (36%) and direct mail through the letterbox (17%).
New analysis of the UK’s communication habits has found that people can be categorised into five different groups of communicators, ranging from the ‘always on’ to the ‘detached’.
Earlier this year, Ofcom’s Communication Market Report revealed that the UK is now texting more that talking. Further analysis of the research, published today, looks at the methods and frequency of communication, as well people’s attitudes towards it.