Latest Podcast



Featured Articles

Ofcom helps protect customers against unexpected roaming charges

Ofcom helps protect customers against unexpected roaming charges

UK service providers must notify customers when they connect to a different network

New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network. In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border.
Author: The Fonecast
0 Comments
Article rating: No rating

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
Author: The Fonecast
0 Comments
Article rating: No rating
Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
Author: The Fonecast
0 Comments
Article rating: No rating

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Thursday, November 29, 2012

7 top retail tips for mobile phone salespeople

Mark Bridge writes:

As Christmas approaches, I thought I’d offer a few tips for anyone who’s working in mobile retailing and wants to get a little more out of their job. If you’re new to the mobile industry - or to selling mobile phones - they’ll provide a useful starting point.

Use the right language. Some customers will insist on knowing all the technical details; megabytes, megapixels and megahertz. Others don’t want jargon and would much rather be told what a device can actually do. Make sure your customers are neither baffled nor patronised when you explain phones and tariffs.

Get personal. Find out what each individual customer wants and then offer a product or service that’s specific to their needs. Reinforce the ‘personal’ aspect of your advice by referring back to their original request. “This phone will be perfect for your daughter because...” “When you’re on holiday in France, you’ll need to...”

Never give up. If someone asks a question that you can’t answer, find a colleague who can help. Make a phone call. Look it up in a brochure. Don’t just say you don’t know - and don’t guess, either!

Emphasise the value. Point out the specific benefits of the product or service you’re recommending. Explain how it’s different. Don’t make your own judgements about the actual price; that’s for the customer to decide.

Solve problems. People don’t want to buy a mobile phone. They want to stay in touch. They want to use Facebook on the move. They want to look good. Find out why they want a mobile phone, then supply the answer.

Know your products. It’s well worth keeping some of the most asked-for tariff and phone details in your head. There’s also value in keeping up-to-date with the latest mobile industry news in case a customer asks about something they’ve ‘heard from a friend’ or seen in the press. Listening to The Fonecast every week is a great place to start, I reckon.

Remember to close the sale. One of the biggest complaints from ‘mystery shopping’ researchers is that sales people often make no attempt to sell a product. Whilst a pushy salesperson isn’t appreciated, there’s nothing wrong in asking something like “How does that sound?” to see if a customer actually want to buy. They have, after all, walked into a shop!

Mark Bridge started working within the mobile phone industry in the early 1990s. He’s currently a technology writer who also co-presents and produces podcasts for TheFonecast.com.
Print
Author: The Fonecast
1 Comments
Rate this article:
3.6

Categories: Retailing, OpinionNumber of views: 26725

Tags: opinion customer service

1 comments on article "7 top retail tips for mobile phone salespeople"

1
0
Avatar image

mydul islam

12/28/2015 11:18 AM

excellent

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

The week's top mobile news stories: Vodafone expands, EE celebrates and Europe prepares

Podcast - 19th March 2014

We begin this week's programme by looking at Vodafone's acquisition plans in Spain before moving on to discuss universal mobile chargers and 4G roaming.

There's also time to talk about UK mobile coverage, EE's new customer tracking service, contactless transactions and a smartphone camera that can identify objects hidden behind something else.

Author: The Fonecast
0 Comments
Article rating: No rating

Johan Lodenius of MediaTek talks about wearable devices, smartphone evolution and the importance of driving costs down

Podcast - 13th March 2014

This year's Mobile World Congress was notable for the number of product launches by handset manufacturers. To get a better understanding of smartphone manufacturing, we spoke to Johan Lodenius of semiconductor company MediaTek.

He gave us a simple overview of how 'fabless' manufacturing works, discussed developments in smartphones and wearable devices, contemplated the end of the PC era and talked about the importance of driving costs down.

Author: The Fonecast
0 Comments
Article rating: No rating

Mobile payments, new smartphones, wearable devices, connected cars, CeBIT and David Cameron

Podcast - 12th March 2014

This week's programme opens with a quick look at David Cameron's commitment to 5G technology and the Internet of Things, which was made in a speech at CeBIT.

Iain and Mark then move on to talk about the other big mobile news headlines from the past few days, including the forthcoming Paym m-payment service, new HTC and LG smartphones, the growth of Chinese handset manufacturers, wearable devices, in-car connectivity and damaged iPhones.

Author: The Fonecast
0 Comments
Article rating: No rating

The rise of OTT messaging and the future of SMS: we talk to Stacy Adams of mBlox

Podcast - 7th March 2014

Messaging was very much on the agenda at Mobile World Congress this year, following Facebook's announcement that it was planning to acquire WhatsApp in a 19 billion dollar deal. So if the future for this type of internet-based 'over the top' messaging service looks good, what does this mean for SMS?

To find out more, we spoke to Stacy Adams of mBlox to learn what was happening in the messaging world, to find out how SMS is being integrated with mobile apps - and to discover some of the other ways SMS was being used by businesses today.

Author: The Fonecast
0 Comments
Article rating: No rating

We talk about 4G LTE coverage and device sensors with OpenSignal at Mobile World Congress

Podcast - 6th March 2014

Even at Mobile World Congress, the relevance of the mobile network operator can sometimes be forgotten. So for a different perspective on this year's event, we spoke to Samuel Johnston from British mobile crowd-sourcing firm OpenSignal.

Samuel discussed the announcements from MWC14 and OpenSignal's latest report into 4G LTE coverage around the world, as well as giving us an exclusive insight into OpenSignal's next research subject.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First567810121314Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement