Latest Podcast



Featured Articles

Ofcom helps protect customers against unexpected roaming charges

Ofcom helps protect customers against unexpected roaming charges

UK service providers must notify customers when they connect to a different network

New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network. In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border.
Author: The Fonecast
0 Comments
Article rating: No rating

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
Author: The Fonecast
0 Comments
Article rating: No rating
Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
Author: The Fonecast
0 Comments
Article rating: No rating

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Thursday, November 29, 2012

7 top retail tips for mobile phone salespeople

Mark Bridge writes:

As Christmas approaches, I thought I’d offer a few tips for anyone who’s working in mobile retailing and wants to get a little more out of their job. If you’re new to the mobile industry - or to selling mobile phones - they’ll provide a useful starting point.

Use the right language. Some customers will insist on knowing all the technical details; megabytes, megapixels and megahertz. Others don’t want jargon and would much rather be told what a device can actually do. Make sure your customers are neither baffled nor patronised when you explain phones and tariffs.

Get personal. Find out what each individual customer wants and then offer a product or service that’s specific to their needs. Reinforce the ‘personal’ aspect of your advice by referring back to their original request. “This phone will be perfect for your daughter because...” “When you’re on holiday in France, you’ll need to...”

Never give up. If someone asks a question that you can’t answer, find a colleague who can help. Make a phone call. Look it up in a brochure. Don’t just say you don’t know - and don’t guess, either!

Emphasise the value. Point out the specific benefits of the product or service you’re recommending. Explain how it’s different. Don’t make your own judgements about the actual price; that’s for the customer to decide.

Solve problems. People don’t want to buy a mobile phone. They want to stay in touch. They want to use Facebook on the move. They want to look good. Find out why they want a mobile phone, then supply the answer.

Know your products. It’s well worth keeping some of the most asked-for tariff and phone details in your head. There’s also value in keeping up-to-date with the latest mobile industry news in case a customer asks about something they’ve ‘heard from a friend’ or seen in the press. Listening to The Fonecast every week is a great place to start, I reckon.

Remember to close the sale. One of the biggest complaints from ‘mystery shopping’ researchers is that sales people often make no attempt to sell a product. Whilst a pushy salesperson isn’t appreciated, there’s nothing wrong in asking something like “How does that sound?” to see if a customer actually want to buy. They have, after all, walked into a shop!

Mark Bridge started working within the mobile phone industry in the early 1990s. He’s currently a technology writer who also co-presents and produces podcasts for TheFonecast.com.
Print
Author: The Fonecast
1 Comments
Rate this article:
3.6

Categories: Retailing, OpinionNumber of views: 26725

Tags: opinion customer service

1 comments on article "7 top retail tips for mobile phone salespeople"

1
0
Avatar image

mydul islam

12/28/2015 11:18 AM

excellent

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

Tesco gets into smartphones, Facebook gets into advertising... and O2 gets into trouble

Podcast - 7th May 2014

We start this week's podcast with Tesco's plans for a Hudl-branded smartphone. Next comes some potentially good news about the 'patent wars' affecting the mobile industry - although there's certainly no sign of a ceasefire.

Later we discuss an announcement from Facebook about its mobile advertising scheme, an unfortunate mistake for O2's Travel service, a new 20 megapixel camera-phone and an automotive investment by Nokia.

Author: The Fonecast
0 Comments
Article rating: No rating

Bringing video services to smartphones: interview with Jijesh Devan of QuickPlay Media

Podcast - 2nd May 2014

In this interview Mark Bridge talks to Jijesh Devan of QuickPlay Media about the opportunities and challenges of bringing video services to smartphones and other internet-connected devices.

Their conversation took place on the QuickPlay stand inside the App Planet area of Mobile World Congress in February.

Author: The Fonecast
0 Comments
Article rating: No rating

Faulty phones, network closures, court cases, payment apps... and much more mobile industry news

Podcast - 30th April 2014

We have something for everyone in this week's podcast. There's bad news as Samba Mobile closes, bad news as Apple and Samsung suffer product faults... and bad news as wearable devices are criticised for the poor user experience they offer.

Yet there's plenty of good news as well, including the launch of a new UK mobile payment service.

Author: The Fonecast
0 Comments
Article rating: No rating

Seven days of mobile industry news, from money transfers to monster tracking

Podcast - 23rd April 2014

Telefonica sets up its own mobile advertising business, Mozilla puts an interim CEO in place and Nokia suspends sales of its flagship Windows 8.1 RT tablet: all topics for discussion in this week's podcast.

We're also talking about the future growth of Orange Money, EE's online activity, mobile broadband growth and the Loch Ness monster being spotted on Apple iPhones.

Author: The Fonecast
0 Comments
Article rating: No rating

An introduction to embedded mobile security with Loic Hamon of Inside Secure

Podcast - 18th April 2014

When the topics of mobile technology and security are discussed, the conversation can end up focussing on third-party software solutions.

Inside Secure has a different perspective. It's a specialist in embedded security; building protection in from the start. To learn more, Mark Bridge caught up with Loic Hamon, Vice President of Corporate Development at Inside Secure, at the company's hospitality suite during Mobile World Congress.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First34568101112Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement