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Tradedoubler integrates Apple Passbook mobile wallet into its marketing solutions

Tradedoubler has become the first affiliate network in the world to offer its UK clients a marketing solution that includes Apple’s Passbook application.

It’s worked with mobile wallet specialist Passforce to integrate Apple Passbook into its performance marketing programmes for Tesco, The Body Shop, Seatwave and eFlorist.

Author: The Fonecast
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A fifth of consumers now book holidays via their mobile phones, says Tradedoubler

Affiliate marketing pioneer Tradedoubler has published new research that shows 19% of consumers now book holidays via their mobile phones.

The figures come from a new whitepaper; ‘Performance Marketing: Travellers & Purchase Paths’.

Author: The Fonecast
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Article rating: 5.0

Mobile has made footfall an irrelevant measure, says Tradedoubler research

New research from marketing business Tradedoubler suggests that footfall is no longer a useful measure of retail success.

It’s found that consumers are often seeing products in-store and then using their mobile phones to check for cheaper pricing elsewhere.

Author: The Fonecast
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Tradedoubler launches an app-only affiliate programme for online betting

Affiliate marketing specialist Tradedoubler has launched an application-only affiliate program with betting and gaming site Winner.com.

It’s described as the sector’s first app-only affiliate programme and will offer commission payments to affiliates who encourage users to download and use the ‘Slots Farm’ app.

Author: The Fonecast
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Tradedoubler research shows how mobile shopping behaviour is linked to operating system

Retailers can only fully understand mobile shoppers when they know what device is being used, according to a report from affiliate marketing specialists Tradedoubler.

The company’s new Mobile Devices & Behaviour study, which contacted more than 2,000 smartphone users in Germany, Sweden, France and the UK, discovered that mobile shopping behaviour can closely be linked with the consumer’s chosen device and operating system.

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Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
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Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
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Recent Podcasts

Mobile phones, mobile patents, mobile payments, mobile software... and more

Podcast - 27th November 2013

This week we're talking about two big announcements from BlackBerry: a luxury smartphone and some major management changes.

We also discuss the latest Samsung/Apple patent ruling, Vodafone's new mobile wallet, Android licensing, Doro's anti-virus deal, BYOD and the rise of the 'selfie'.

Author: The Fonecast
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Protecting children from text message cyber-bullying

Podcast - 22nd November 2013

With more than half of all pre-teen children reported to be using text messaging as their main form of mobile communication, it's not surprising to hear that bullies are taking advantage of SMS to attack their victims.

But what can mobile networks do to help these victims of cyber-bullying?  Louise O'Sullivan of Anam Technologies explains why she thinks network operators are apparently reluctant to take action - and why other organisations need to get involved.

Author: The Fonecast
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High-flying phones, hands-free phones, cash-free wallets and messaging madness

Podcast - 20th November 2013

This week's headline-grabbing product launch is the Motorola Moto G, which promises a decent Android smartphone at a very attractive price.

We also discuss new rules about mobile phones on planes, a new campaign to ban hands-free calls in cars, falling SMS revenue, mobile wallets and BlackBerry's $1 million investment.

Author: The Fonecast
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From the UK's newest smartphone manufacturer to the world's largest 4G tariff... and much more

Podcast - 13th November 2013

The past few days have been a good time for launches. Twitter has floated on the stock exchange, Kazam has revealed its smartphone range and EE has created a tariff with a million gigabytes of mobile data.

On the other side of the coin, Acer's CEO is quitting, Vodafone UK has missed its 3G coverage target and hackers can take control of your handset's camera to ascertain PIN codes.

Author: The Fonecast
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A new hope for BlackBerry... and a new challenge for Android

Podcast - 6th November 2013

It looks like BlackBerry is safe for the moment... but not with the takeover many had expected.

Meanwhile Google launches the Nexus 5, Nortel's patents are sent into battle, EE promises ever-faster 4G, the FAA allows electronic devices to be used throughout flights and we celebrate a record quarter for smartphone shipments.

Author: The Fonecast
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