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Tradedoubler integrates Apple Passbook mobile wallet into its marketing solutions

Tradedoubler has become the first affiliate network in the world to offer its UK clients a marketing solution that includes Apple’s Passbook application.

It’s worked with mobile wallet specialist Passforce to integrate Apple Passbook into its performance marketing programmes for Tesco, The Body Shop, Seatwave and eFlorist.

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A fifth of consumers now book holidays via their mobile phones, says Tradedoubler

Affiliate marketing pioneer Tradedoubler has published new research that shows 19% of consumers now book holidays via their mobile phones.

The figures come from a new whitepaper; ‘Performance Marketing: Travellers & Purchase Paths’.

Author: The Fonecast
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Article rating: 5.0

Mobile has made footfall an irrelevant measure, says Tradedoubler research

New research from marketing business Tradedoubler suggests that footfall is no longer a useful measure of retail success.

It’s found that consumers are often seeing products in-store and then using their mobile phones to check for cheaper pricing elsewhere.

Author: The Fonecast
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Tradedoubler launches an app-only affiliate programme for online betting

Affiliate marketing specialist Tradedoubler has launched an application-only affiliate program with betting and gaming site Winner.com.

It’s described as the sector’s first app-only affiliate programme and will offer commission payments to affiliates who encourage users to download and use the ‘Slots Farm’ app.

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Tradedoubler research shows how mobile shopping behaviour is linked to operating system

Retailers can only fully understand mobile shoppers when they know what device is being used, according to a report from affiliate marketing specialists Tradedoubler.

The company’s new Mobile Devices & Behaviour study, which contacted more than 2,000 smartphone users in Germany, Sweden, France and the UK, discovered that mobile shopping behaviour can closely be linked with the consumer’s chosen device and operating system.

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Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
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Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
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Article rating: 4.0
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Recent Podcasts

Twitter is going public, Dell is going private... and roaming charges may be going forever

Podcast - 18th September 2013

We start this week's show with news about the European Commission's plans to end mobile roaming charges completely from next year.

We're also talking about the future facing Twitter and Dell, Vodafone's security challenges in Germany, app development, wireless charging, mobile payments and Nokia's Android-based smartphones.

Author: The Fonecast
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Apple iPhone 5s, Samsung Galaxy smartwatch, Sony Xperia Z1 and much more

Podcast - 11th September 2013

This week's show is packed with new products, including two iPhones, three smartwatches, two Android smartphones and a couple of innovative lens-based camera accessories.

We also find time to talk about mobile security, virtual networks and being dishonest via text message.

Author: The Fonecast
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Microsoft, Nokia, Verizon and Vodafone: the latest mobile industry news

Podcast - 4th September 2013

We're back after a short break last week - and just in time for three of the biggest industry news stories of the year.

Microsoft's CEO announces his retirement, then Vodafone sells its US operation for $130 billion... and now Nokia's mobile phone business is being bought. Alongside these reports there's also time to talk about 4G in the UK, children with mobiles, roaming charges and the future of smartphones.

Author: The Fonecast
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David Akka talks about Google's future and declares that Android is dead

Podcast - 26th August 2013

In this special feature we're talking to David Akka, who tells us why he says Android is dead, why Chromecast is an omen for the mobile industry, why OS companies are getting into hardware and what the future holds for the mobile industry.

David is UK managing director of Magic Software and describes himself as a 'recovering techie'. His personal blog is at davidakka.com.

Author: The Fonecast
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A week of mobile industry news, from smart meters to stupid drivers

Podcast - 21st August 2013

There's good news for Telefonica as it's chosen to support the UK's smart meter rollout - but bad news for fans of the Microsoft Tag barcode, which is being discontinued in a couple of years' time.

We're also talking about drivers who use mobile phones illegally, Amazon's new service for mobile developers, the forthcoming Kazam smartphone, mobile advertising, satellite broadband, wearable security accessories and a word that's completely unacceptable to Motorola.

Author: The Fonecast
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