UK virtual mobile network giffgaff’s attempts to target its humorous horror-themed video ads have fallen foul of the Advertising Standards Authority.

The ASA received a complaint about a giffgaff advertisement on YouTube, which began with a screaming woman being pursued by a man who appeared to be holding a chainsaw.

HTC has enabled its RE camera to live-stream via a mobile phone to YouTube.

An update to the RE Android app will let users stream live video to their YouTube channel. A similar update will be made available for Apple iOS devices within the next few weeks.

A Hallowe’en-themed video ad by UK virtual mobile network giffgaff was likely to offend or distress viewers, according to the Advertising Standards Authority.

It upheld a number of complaints about the ‘Different Takes Guts’ advertisement on YouTube.

UK-based Mobile Commerce Ltd, which provides mobile search services to a number of network operators, has published details of the brands and search terms that were popular in 2013.

The company dealt with 8 billion search requests during the past 12 months and handled more than a quarter of all searches from mobile internet users via UK operator portals.

Mobile Commerce, a UK-based business that provides mobile search services to a number of network operators and other sites, has published an analysis of the words and phrases used when searching on mobile phones.

The company handles over 25% of searches from mobile internet users via UK operator portals and deals with 5 billion requests a year across the UK and USA.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

We start this week's podcast with Ofcom's announcement that it's clarifying the rules for fixed-term mobile phone contracts.

There's also a new curved smartphone from LG, accusations about a mobile security company, information about mobile phone thefts, a report into the UK's communications infrastructure and some quarterly results figures.

M-commerce and mobile payments are terms that can mean several different things.

In this special podcast we learn more about the subject by talking to Tim Green, editor-in-chief of Mobile Money Revolution.

HTML5 is often described as the shape of things to come; sometimes as the future of the web and sometimes as the nemesis of native mobile applications.

But exactly what is 'HTML 5' - and what does it mean to the mobile industry?

There's plenty of product news in this week's podcast, with a new Apple iPad and new tablets from Nokia and Argos as well.

We also talk about HMV's battle with the Apple App Store, new 4G tariffs from Tesco Mobile, Samsung's patent proposals and a complaint about coverage maps.

If you've created a mobile application, you'll want people to download it, use it and tell their friends. But how can you ensure that as many people as possible know about your app?

Today's podcast is designed to help with some of the answers. It was recorded in London at the very first App Promotion Summit earlier this year.