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giffgaff horror ads are still too scary for YouTube, rules ASA

UK virtual mobile network giffgaff’s attempts to target its humorous horror-themed video ads have fallen foul of the Advertising Standards Authority.

The ASA received a complaint about a giffgaff advertisement on YouTube, which began with a screaming woman being pursued by a man who appeared to be holding a chainsaw.

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Article rating: 5.0

HTC adds live video streaming to its RE camera

HTC has enabled its RE camera to live-stream via a mobile phone to YouTube.

An update to the RE Android app will let users stream live video to their YouTube channel. A similar update will be made available for Apple iOS devices within the next few weeks.

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Halloween giffgaff ad was too scary, says ASA

A Hallowe’en-themed video ad by UK virtual mobile network giffgaff was likely to offend or distress viewers, according to the Advertising Standards Authority.

It upheld a number of complaints about the ‘Different Takes Guts’ advertisement on YouTube.

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The top mobile search terms of 2014

The top mobile search terms of 2014

UK-based Mobile Commerce Ltd, which provides mobile search services to a number of network operators, has published details of the brands and search terms that were popular in 2013.

The company dealt with 8 billion search requests during the past 12 months and handled more than a quarter of all searches from mobile internet users via UK operator portals.

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Top UK mobile search terms of 2012

Top UK mobile search terms of 2012

Mobile Commerce, a UK-based business that provides mobile search services to a number of network operators and other sites, has published an analysis of the words and phrases used when searching on mobile phones.

The company handles over 25% of searches from mobile internet users via UK operator portals and deals with 5 billion requests a year across the UK and USA.

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Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
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Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
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Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
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Article rating: 4.0
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Recent Podcasts

From higher licence fees to lower roaming charges... and much more mobile industry news

Podcast - 16th October 2013

Product news in today's podcast includes Samsung's curved-screen smartphone, an HTC phablet and an update for Windows Phone 8.

We're also talking about malware, roaming charges, Ofcom's licence fees, a drop in mobile revenue, BT's MVNO and a project that sounds... well... silly.

Author: The Fonecast
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The ups and downs of the mobile telecoms industry

Podcast - 9th October 2013

In today's podcast: Samsung's profit, UK mobile ad spending and Vertu's smartphone range are all increasing.

Meanwhile HTC's profit and the proportion of children with mobile phones are both going down. Discover the background to these news stories - and plenty more - in our regular weekly broadcast.

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Accidental app purchases, increasing in-train coverage, Amazon announcements and much more

Podcast - 2nd October 2013

Today's podcast starts with a gentle warning to app developers from the Office of Fair Trading.

We then move on to Amazon's new tablets, HTC's sale of its Beats Electronics stake, Twitter's emergency alerts, UK government plans to improve mobile broadband on trains, customer complaints and the growth in adult content for mobile devices.

Author: The Fonecast
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The future of ring-back tones: we talk to Florent Stroppa of OnMobile

Podcast - 27th September 2013

Ring-back tones offers consumers yet another way to customise their mobile phone service. Yet despite this - and the revenue opportunities that can be generated - many network operators don't provide ring-back tones.

In today's special feature we talk to Florent Stroppa of OnMobile to discover why the UK doesn't really seem to be bothered about ring-back tones... and whether the next-generation of interactive ring-back services could change this.

Author: The Fonecast
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Two tablets for Microsoft, one tablet for Tesco... and a headache for BlackBerry

Podcast - 25th September 2013

There are big changes on the horizon at BlackBerry. We talk about the company's potential future and also look at the recent tablet announcements from Microsoft and Tesco... plus the rest of the week's mobile news.

There's also a special report from IAB2013 about the sometimes awkward relationship between mobile devices and the television industry.

Author: The Fonecast
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